Sr. Manager, Marketing Technology - OmniChannel Personalization

About the Role

Key Responsibilities

• Deliver a unified, integrated roadmap & feature definition by partnering with various Marketing and Technology teams to determine the best technologies, integration plans, and timing.
• Deliver marketing technology capabilities supporting omni-channel marketing campaigns, including campaign, journey & content orchestration, activation, edge personalization, and feedback collection.
• Lead annual and quarterly planning for areas of ownership.
• Develop and maintain feature roadmaps considering marketing strategy, stakeholder needs, current architecture, and end-user experience.
• Partner with cross-functional teams to plan and deliver the roadmap.
• Work with key stakeholders to ensure requirements are captured and prioritized.
• Manage a team including direct reports and external contractors.
• Lead internal and external team members to deliver roadmap features and enhancements.
• Partner with technical teams to ensure ongoing support and operations of marketing technology platforms.
• Support and deliver end-user change management and training.

Requirements

• Experience factoring consumer marketing strategies into product definition and technology for digital media or marketing products.
• Clearly communicates a vision, concepts, and ideas.
• Quickly understands complex systems and processes.
• Analyzes data to drive prioritization and decision making.
• Fluency with Adobe Campaign, Adobe Journey Optimizer, Adobe Message Center, or alternate experience with Salesforce or other marketing platforms.
• Attention to detail with strong project management skills, delivering on time.
• Ability to communicate and build cross-functional relationships.
• Consistently exercises independent judgment.
• Bachelor's Degree or equivalent.
• 5-7+ years' experience in marketing technology, operations, or related roles, ideally in a large B2C consumer company.

Nice to Have

• Experience with Adobe Campaign, Adobe Journey Optimizer, Adobe Message Center, Salesforce, or other marketing platforms.

Qualifications

• Bachelor's Degree (preferred but may consider extensive related professional experience or coursework).
• 7-10 years of relevant work experience.

Benefits & Perks

• Base pay as part of Total Rewards.
• Most non-sales positions are eligible for a Bonus.
• Comcast provides best-in-class Benefits including support for physical, financial, and emotional well-being.
• Personalized options and expert guidance to meet individual needs.