Sr. Manager, Omnichannel Analytics

About the Role

Key Responsibilities

• Represent the Business Insights (BI) & Commercial Operations function with the SYFOVRE marketing team and own the Omnichannel Analytics discipline within BI.
• Manage relationships with analytics and media agency partners to ensure timely and high-quality deliverables.
• Design, validate, and implement measurement frameworks for all patients and physician channels, ensuring that broader market dynamics and context are incorporated into analyses.
• Analyze trends and performance data to identify optimization opportunities and recommend resource allocation strategies.
• Lead experimental design, including treatment/control selection, sample sizing, timing, and analysis to evaluate channel effectiveness.
• Liaise with brand marketing, media agency partners, BI, IT, and leadership teams to align objectives, share insights, and drive data-driven decisions.
• Oversee the onboarding of promotional data, ensure the integrity and integration of datasets, and address quality issues.

Requirements

• Bachelor's degree in analytics, statistics, quantitative sciences, marketing, or related field; Master's degree preferred.
• 5+ years of experience leading omnichannel or marketing analytics within a biopharma, biotech, or life sciences consultancy; ophthalmology/retina experience preferred.
• Expertise in promotional measurement data (e.g., Crossix, Nielsen) and methodologies (MMM, MTA, A/B testing, media attribution).
• Highly proficient with Excel and data visualization tools (Power BI).
• Strong strategic mindset and business acumen to translate data into clear, actionable recommendations and deliver to cross-functional audiences.
• Excellent communication and presentation skills; able to influence at senior levels.
• Proven vendor or agency management experience, including contract deliverables.
• Independent and self-starter- able to manage workload with limited guidance and support in prioritization; effectively manages expectations and able to scope/prioritize work with relatively high independence.
• Foresight, anticipatory thinking; ability to proactively foresee evolving business and team needs and formulate solutions.
• Executive presence; high comfort in delivering and defending analyses/recommendations, including sensitive topics to commercial leaders and executive management; proven ability to provide succinct, effective messages both in verbal and written formats.

Nice to Have

• Experience in ophthalmology or retina fields.

Qualifications

• Bachelor's degree in analytics, statistics, quantitative sciences, marketing, or related field.
• Master's degree preferred.

Benefits & Perks

• A comprehensive benefits package, including a 401(k) plan with company match.
• Inclusive family building benefits.
• Flexible time off, summer and winter shutdowns.
• Paid family leave, disability and life insurance.