Sr. Manager, Online Marketing
The Home Depot
Job Description
About the Role
Position Purpose: In this opportunity you will work within the Global Custom Commerce business unit at The Home Depot. You will play a key role in driving our corporate media strategy and will be responsible for the marketing function of the legacy brands as well as collaborating on broader initiatives within the larger Home Depot Marketing Team. The Senior Manager, Online Marketing will set the digital media marketing strategies and establish the success metrics/goals of GCC's e-commerce platforms. The individual will oversee multi-million-dollar budgets for our traditional and digital media strategies. This individual will manage a team responsible for Paid Media, Owned Media, and Earned Media. They will work closely with brand marketing and merchandising teams to create media plans that achieve specific business goals by utilizing industry/customer trends and past media results. This role involves overseeing agency and vendor relationships and executing multiple marketing initiatives against sales goals.
Key Responsibilities
- Establish long term strategy and goals that align with the broader marketing organization and support THD multichannel strategy
- Develop reporting tools and monitor ongoing performance of homedepot.com channel capabilities against competitors and best-in-class eCommerce retailers
- Partner with Marketing, Merchandising, Operations, and IT leadership to develop strategies to continually improve results for THD Stores and homedepot.com
- Select, develop, and motivate assigned staff
Requirements
- Must be eighteen years of age or older
- Must be legally permitted to work in the United States
- Previous experience with major search engines: Google, Yahoo, Bing
- Previous experience with retail ecommerce site
- Previous experience managing online marketing channels
- Minimum of 8 years of work experience
- Solid understanding of technical pieces of the marketing channels such as backend tracking, search string URLs, 3rd party site tracking, data feeds, internal search, etc.
- Presentation, facilitation, and writing skills
- Solid business acumen and financial analysis skills
- Leadership and supervisory skills
Nice to Have
- Experience with Google, Yahoo, Bing search engines
- Experience with retail ecommerce sites
- Experience managing online marketing channels
Qualifications
- Bachelor's degree or equivalent degree in a related field
Working at The Home Depot
The role involves working in a comfortable indoor environment with exposure to mild physical discomfort factors such as dust, fumes, odors, temperature extremes, loud noise, strong drafts, or bright lights. The position requires a detail-oriented individual who is a strong communicator and capable of managing large amounts of data.
Job Details
Job Skills
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About The Home Depot
Website
homedepot.com
Location
Houston, TX
Industry
Hardware Retailers
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