Sr Marketer, Demand Activation

About the Role

Key Responsibilities

• Help build and execute the tactical strategy to support quarterly/annual campaign plans that will generate demand for Legal products and services in order to meet qualified lead and revenue targets.
• Orchestrate the development of integrated channel initiatives and tactics including paid digital, paid social, nurture, email, events and more.
• Project manage all campaign deliverables to ensure programs are executed in a timely manner to support monthly and quarterly goals.
• Coordinate set-up and flow of information required by content marketing, solutions marketing, and centralized demand generation teams to fully activate planned campaigns; ensure dates and deliverables are met.
• Understand the customer journey to help create and execute tactics that are aligned to each stage of the buyers' journey, with an eye towards delighting customers and creating seamless, frictionless customer experiences that effectively attract, nurture, and qualify new leads and accelerate opportunities for Sales.
• Activate on provided budgets; help to forecast and track spend and to achieve high ROI.
• Leverage AI to support customer experience and streamline activation.
• Identify and memorialize best practices and learnings to develop playbooks.
• Own tasks and deliverables needed to develop and implement marketing programs.
• Creatively problem solve as needed to ensure smooth and timely program execution.
• Work with cross-functional teams to evaluate and report on campaign performance.
• Deliver effective marketing funnel from lead to closed sale.
• Manage Partner SLAs.
• Meet and improve performance benchmarks by tactic.
• Activate and manage marketing budget.
• Maintain or exceed quality expectations.

Requirements

• BA or BS degree in marketing or related field.
• 4+ years of experience in marketing activation strategy, channel implementation and optimization.
• Strong project management skills and outstanding communication abilities.
• Ability to manage multiple deliverables simultaneously.
• Paid digital experience and success strongly desired.
• Strong collaboration, teamwork and relationship building skills across multiple levels and functions.
• Skilled at learning and leveraging new tools, processes, and systems (e.g., 6Sense, Workfront, Anaplan).
• Good understanding of modern demand generation technologies and systems.
• Passion for accurate follow-through of program details while maintaining team speed.
• Team player with a growth mindset and proactive approach to helping teams achieve objectives.

Nice to Have

• Experience with tools such as 6Sense, Workfront, and Anaplan.
• Success in paid digital marketing.

Qualifications

• Educational background with a BA or BS degree in marketing or related field.

Benefits & Perks

• Hybrid Work Model with flexible in-office days.
• Flexibility & Work-Life Balance policies including work from anywhere for up to 8 weeks per year.
• Career Development and Growth programs including Grow My Way.
• Comprehensive industry competitive benefits including flexible vacation, mental health days, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
• Social Impact opportunities with paid volunteer days and involvement in ESG initiatives.
• Making a real-world impact by helping uphold justice, truth, and transparency.