SR MARKETING ACCT STRATEGIST

About the Role

Key Responsibilities

• Supports and executes Moffitt's demand generation and content marketing strategy deliverables.
• Plans, develops, initiates, and implements innovative marketing plans for Moffitt service lines and departments.
• Provides project leadership and focuses demand generation resources on high impact areas based on organizational goals.
• Monitors project groups to achieve goals that contribute to the growth of the organization.
• Informs team members of project goals, sets strategy, and monitors progress towards project success.
• Works closely with demand generation coordinators to support strategic marketing efforts.
• Leads paid social and native initiatives and partners with the manager for Thought Leadership efforts.
• Leads clinical outreach for production efforts and physician/patient recruitment.
• Manages vendor relationships for key projects.
• Communicates with team members regarding project status and updates.
• Leverages brand, media campaigns, field outreach, and digital content strategies across multiple channels including print, collateral, broadcast, email, digital advertising, paid social, SEO, provider relationship building, community outreach, internal communications, and events.
• Supports Moffitt's brand and guidelines to maximize identity in the Center and marketplace.
• Defines project/program requirements, offers strategic guidance, develops marketing strategies, and manages project schedules.
• Prepares creative briefs, production schedules, and ensures deadlines and approval processes are met.
• Develops and maintains content deliverables for use across channels.
• Creates actionable insights from data analysis to refine strategies and tactics.

Requirements

• Bachelor's Degree in Advertising, Public Relations, Marketing, Business Administration or related field.
• Minimum eight (8) years of advertising, marketing or communications experience in a corporate or agency environment.
• At least three (3) years of project management or project lead experience.
• Account Management experience in marketing/communications.
• Familiarity with campaign and brand design concepts.
• Strong leadership, organizational, and planning skills.
• Exceptional written, oral, interpersonal, and presentation skills.

Nice to Have

• Five (5) years of healthcare experience and campaign management.
• Ability to work with Microsoft Suite, Adobe Suite, Project Management Systems, Email Management or Marketing Automation platforms such as Exact Target, Pardot, and Marketo.
• Knowledge of creative concept creation and graphic design software such as InDesign.