Sr. Marketing Automation Analyst I

About the Role

Key Responsibilities

• Establish scalable frameworks and best practices for automated marketing projects to enable repeatable and efficient execution.
• Act as a technical project owner for automation projects, including gathering requirements, scoping solutions, and driving end-to-end delivery.
• Liaise extensively with marketing analytics, IT, and data teams to ensure seamless integration and alignment of automation initiatives.
• Serve as a marketing steward for the organization's Customer Data Platform (CDP), driving adoption, enforcing best practices, and overseeing automated workflows.
• Translate marketing strategy into technical automation requirements and communicate these to analytics and development teams.
• Design, implement, and optimize automated audience segmentation using SQL and CDP tools, including advanced segmentation techniques.
• Define, track, and report on automation project KPIs and outcomes to leadership and stakeholders, leveraging analytics for continuous improvement.
• Research, evaluate, and recommend new or existing marketing technologies and automation solutions aligned with department strategy.
• Develop and document streamlined processes for automation reporting, data flow, and journey orchestration.
• Leverage tools such as Salesforce Marketing Cloud, Automation Studio, Journey Builder, SQL, Snowflake, ETL tools, and Adobe Analytics to execute automation initiatives.
• Mentor and provide technical guidance to junior team members on automation methodologies, design, and testing.
• Lead the strategic design and oversight of customer journey orchestration, shaping data and system architecture.
• Drive innovation by leveraging emerging generative AI and agentic tools to design effective workflows.
• Prepare conceptual maps and technical documentation to represent data flows and automation journeys.
• Monitor industry trends and emerging technologies, including advancements in artificial intelligence, to ensure best practices in marketing automation and data management.

Requirements

• Bachelor's degree in a technical field such as engineering, computer science, or data science.
• 8+ years of experience in marketing automation, data analytics, or related technical roles.
• Proficiency in SQL, Salesforce Marketing Cloud, Automation Studio, and Journey Builder.
• Experience with API development/integration, preferably MuleSoft Anypoint Studio.
• Experience with ETL tools such as Matillion, AWS AppFlow, S3.
• Knowledge of web stack technologies including Adobe Analytics, DAM, Connected Assets.
• Strong organizational skills and ability to lead cross-functional technical projects.
• Ability to translate business needs into technical solutions and communicate effectively with technical and non-technical stakeholders.
• Self-starter with problem-solving skills and the ability to manage complex projects with minimal guidance.
• Experience mentoring team members and driving adoption of new technologies and processes.

Nice to Have

• Master's or higher education in a related field.
• Financial services, marketing, and insurance experience.

Qualifications

• Bachelor's degree in a technical field (engineering, computer science, data science, etc.).

Benefits & Perks

• Benefits start Day 1, including Medical, Dental, Vision, and Wellbeing Reimbursement Account.
• Generous paid time off options including Paid Time Off, Holiday Schedules, and Financial Planning Time Off.
• Paid Parental Leave and Adoption Assistance Program.
• Competitive 401k savings plan with company match and additional contribution.