Sr. Marketing Automation Specialist (Remote)

CrowdStrike

Full Time

Senior

80k-145k

about 1 month ago

Job Description

About the Role

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn't changed — we're here to stop breaches, and we've redefined modern security with the world's most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We're also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We're always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other.

Key Responsibilities

Build and execute high-performing email campaign and event programs in Marketo, ensuring seamless execution and accuracy.
Lead promotional campaign execution for Tier 1 AMER in-person and virtual events, collaborating with Field Marketing and Growth Marketing teams to optimize audience engagement.
Own audience segmentation and targeting strategies to improve personalization and engagement for the AMER database.
Develop A/B testing frameworks to optimize campaign performance and maximize engagement.
Analyze and report on campaign performance, leveraging insights to drive continuous improvement.
Collaborate with cross-functional teams, including Marketing Ops, Growth Marketing and Field Marketing, to enhance campaign processes and execution.
Drive process improvements, automating workflows and developing best practices to enhance efficiency.
Monitor and maintain database hygiene, ensuring accurate data flows between Marketo and Salesforce (SFDC).
Manage campaign execution across Workfront, Knak, Zuddl, Zoom, and PathFactory, ensuring seamless integration and operational efficiency.
Create and maintain training documentation and best practice guides for campaign processes, tools, and workflows.
Train internal teams and stakeholders on campaign execution tools and programs.

Requirements

5-7 years of experience in marketing operations, campaign execution, and marketing automation.
Expert proficiency in Marketo (Marketo Certified Expert strongly preferred).
Strong experience in Salesforce (SFDC), Workfront, Knak, Zuddl, Zoom, and PathFactory.
Strong project management skills, with the ability to manage multiple priorities in a fast-paced, high-growth environment.
Proven track record in campaign reporting, audience segmentation, and A/B testing.
Experience collaborating across marketing teams to align initiatives with business objectives and drive cohesive execution.
Serve as a QA expert, ensuring all marketing campaigns adhere to best practices, accurate audience targeting, and flawless execution across Marketo and integrated marketing tools.

Nice to Have

Marketo Certified Expert certification.
Experience in high growth B2B technology companies.
HTML/CSS experience.

Qualifications

Experience in marketing operations, campaign execution, and marketing automation.
Proficiency in Marketo and Salesforce.
Project management skills.

Benefits & Perks

Remote-friendly and flexible work culture.
Market leader in compensation and equity awards.
Comprehensive physical and mental wellness programs.
Competitive vacation and holidays for recharge.
Paid parental and adoption leaves.
Professional development opportunities for all employees regardless of level or role.
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections.
Vibrant office culture with world class amenities.

Working at CrowdStrike

We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We are a mission-driven company committed to innovation, customer focus, and community. CrowdStrike is proud to be an equal opportunity employer, fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.

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