Sr Marketing Digital Analyst

About the Role

Key Responsibilities

• Analyze and enhance digital performance across various channels, including web, email, social, and paid media.
• Develop and maintain interactive dashboards to monitor key performance indicators (KPIs).
• Extract and interpret data using SQL to ensure accuracy and provide actionable insights.
• Configure tracking and measurement tools to assess user behavior and campaign success.
• Deliver compelling insights and recommendations to stakeholders to support business decisions.
• Collaborate with cross-functional teams to implement data-driven strategies that boost customer engagement.

Requirements

• BA/BS degree in Computer Science, Analytics, Marketing, Business, or related field, or equivalent experience.
• Expertise in digital analytics with 2-3 years of experience in analyzing digital performance.
• Proficiency in data visualization tools such as Tableau, Power BI, or Looker.
• Advanced knowledge of Google Analytics (GA4) and Google Tag Manager.
• Strong SQL skills for data extraction and analysis.
• Excellent strategic insight and communication skills to present findings clearly.

Nice to Have

• Experience with A/B testing tools like Optimizely or Google Optimize.
• Familiarity with Snowflake, BigQuery, and relational database models.
• Curiosity and adaptability to thrive in fast-changing environments.
• Detail-oriented with strong organizational and project management abilities.

Qualifications

• 2-3 years of experience in digital analytics.

Benefits & Perks

• Competitive compensation and benefits including medical, dental, vision, and retirement.