Sr. Marketing Director, Brand & Americas GTM

About the Role

Key Responsibilities

• Lead the development of the overarching global marketing strategy, including goals, audience segmentation, product marketing strategies, editorial calendar, content development, and go-to-market overviews.
• Define and track key brand performance indicators (KPIs) across brand health, consumer insights, and marketing effectiveness.
• Drive the product marketing strategy, identifying core narratives, key messaging, target audiences, market opportunities, and emerging trends.
• Define and articulate brand purpose and positioning, collaborating on visual identity, naming conventions, and logo development, culminating in an annual brand book.
• Develop a global content strategy and oversee the creation of impactful campaign assets aligned with business objectives and brand identity.
• Lead cross-functional project management for campaign reviews, development, execution, asset management, and regional communication.
• Collaborate with Marketing, E-commerce, and Creative teams to ensure content initiatives are seamlessly integrated.
• Ensure all marketing assets reflect a compelling brand voice across channels and markets.
• Partner with regional teams to adapt global content strategies to local market needs while maintaining brand integrity.
• Lead the development of global channel strategies and oversee the successful execution of these strategies across North America, Mexico, and Latin America.
• Spearhead the development of holistic integrated marketing strategies supporting business objectives.
• Collaborate with internal and external stakeholders to gain insights into market trends, consumer behaviors, and the competitive landscape.
• Develop and present presentations on channel activation plans, brand strategy, and strategic goals.
• Ensure measurable outcomes of global marketing programs with performance analysis and continuous improvement strategies.
• Lead regional GTM marketing teams in executing 360° campaign strategies.
• Cultivate relationships with key stakeholders to drive consumer engagement and ensure seamless brand integration.
• Manage and mentor a team of marketing professionals, fostering collaboration and high performance.
• Oversee tracking and analysis of KPIs, identifying opportunities for growth and performance optimization.
• Utilize data-driven insights to evaluate campaign performance and implement improvements.
• Establish best practices for measuring marketing effectiveness.
• Manage the global marketing budget, ensuring effective resource allocation and ROI maximization.
• Oversee budget actualization processes for NAM, MX, and LATAM, ensuring alignment with finance and cross-functional teams.

Requirements

• Experience in global marketing strategy development and execution.
• Strong leadership and team management skills.
• Proven ability to develop and implement integrated marketing campaigns.
• Experience in brand positioning, content strategy, and product marketing.
• Ability to collaborate with cross-functional teams and external stakeholders.
• Data-driven mindset with experience in KPI tracking and performance analysis.
• Budget management experience with a focus on ROI.

Nice to Have

• Experience working within the fashion, accessories, or lifestyle brand sectors.
• Knowledge of the Americas market, including regional cultural nuances.
• Experience with multi-channel marketing including digital, social, influencer, and trade marketing.

Benefits & Perks

• Not specified in the provided job description.