Sr. Marketing Generalist II

Pacific Life

Omaha, NE

Full Time

Senior

122k-149k

about 1 month ago

Job Description

About the Role

Pacific Life is more than a job, it's a career with purpose. We collaborate and innovate—pushing one another to transform not just Pacific Life, but the entire industry for the better. Our company supports a balanced, inclusive work environment where employees can make a positive impact on the future, including their own. The Senior Marketing Generalist II role is part of the Group Benefits Marketing team, serving as the primary marketing partner for the Distribution team, leading initiatives that support sales and growth, and overseeing marketing operations to ensure compliance, regulatory, and brand standards are met.

Key Responsibilities

Act as the lead marketing liaison for the Group Benefits Distribution team, managing requests and aligning deliverables with business goals.
Develop and execute strategic marketing campaigns that drive engagement and sales.
Lead marketing operations, including compliance and legal reviews, state file tracking and response in partnership with Compliance, project management and workflow optimization, digital print material ordering and shipping, vendor coordination, and budget oversight.
Ensure all marketing assets meet brand, legal, and regulatory requirements.
Use data and insights to optimize campaign performance and improve marketing effectiveness.
Stay current on Group Benefits trends, competitive landscape, and customer needs to inform strategy.

Requirements

8+ years of marketing experience, with at least 3 years in Group Benefits or related insurance/financial services.
Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
Proven ability to manage multiple projects and stakeholders in a fast-paced environment.
Strong understanding of marketing operations, including tools, workflows, compliance, and performance metrics.
Excellent communication, collaboration, and problem-solving skills.

Nice to Have

Deep knowledge of Group Benefits products and audiences.
Experience leading cross-functional teams or managing large-scale marketing projects.
Strategic mindset with the ability to execute tactically.
Familiarity with industry best practices and a passion for continuous improvement.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or equivalent experience.

Benefits & Perks

Benefits start Day 1.
Prioritization of your health and well-being including Medical, Dental, Vision, and a Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents.
Generous paid time off options including Paid Time Off, Holiday Schedules, and Financial Planning Time Off.
Paid Parental Leave as well as an Adoption Assistance Program.
Competitive 401k savings plan with company match and an additional contribution regardless of participation.

Working at Pacific Life

People come first here. We're committed to an inclusive workforce and creating a welcoming work environment. Learn more about how we create a supportive environment at www.pacificlife.com and through our social channels like Instagram.

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