Sr. Marketing Generalist II

Pacific Life

Newport Beach, CA

Full Time

Senior

122k-149k

about 1 month ago

Job Description

About the Role

The Senior Marketing Generalist II role at Pacific Life involves serving as the primary marketing partner for the Group Benefits Distribution team, leading initiatives that support sales and growth, overseeing marketing operations to ensure compliance and brand standards, and developing strategic marketing campaigns. The position offers an opportunity to work in a purpose-driven company that values collaboration, innovation, and employee wellbeing, with flexible benefits and a supportive, inclusive culture.

Key Responsibilities

Act as the lead marketing liaison for the Group Benefits Distribution team, managing requests and aligning deliverables with business goals.
Develop and execute strategic marketing campaigns that drive engagement and sales.
Lead marketing operations, including compliance and legal reviews, state file tracking and response in partnership with Compliance, project management, workflow optimization, digital print material ordering and shipping, vendor coordination, and budget oversight.
Ensure all marketing assets meet brand, legal, and regulatory requirements.
Use data and insights to optimize campaign performance and improve marketing effectiveness.
Stay current on Group Benefits trends, competitive landscape, and customer needs to inform strategy.

Requirements

8+ years of marketing experience, with at least 3 years in Group Benefits or related insurance/financial services.
Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
Proven ability to manage multiple projects and stakeholders in a fast-paced environment.
Strong understanding of marketing operations, including tools, workflows, compliance, and performance metrics.
Excellent communication, collaboration, and problem-solving skills.

Nice to Have

Deep knowledge of Group Benefits products and audiences.
Experience leading cross-functional teams or managing large-scale marketing projects.
Strategic mindset with the ability to execute tactically.
Familiarity with industry best practices and a passion for continuous improvement.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
8+ years of marketing experience, with at least 3 years in Group Benefits or related insurance/financial services.

Benefits & Perks

Benefits start Day 1, including Medical, Dental, Vision, and Wellbeing Reimbursement Account.
Generous paid time off options including Paid Time Off, Holiday Schedules, and Financial Planning Time Off.
Paid Parental Leave and Adoption Assistance Program.
Competitive 401k savings plan with company match and additional contribution.

Working at Pacific Life

Pacific Life emphasizes a people-first, inclusive, and diverse workplace that values collaboration, innovation, and employee wellbeing. The company fosters a supportive environment with flexible working options, holistic health benefits, and employee connection groups. It is committed to building a better future for its organization, employees, customers, and communities, investing in digital skills, disruptive thinking, and empowering its people to achieve their ambitions.

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