Sr. Marketing Manager, Global Campaigns Sr. Marketing Manager, Global Campaigns

About the Role

Key Responsibilities

• Own the global campaign strategy, development, and optimization for ISG multi-channel end-user marketing campaigns to drive awareness, thought leadership, and demand.
• Lead the ISG relationship management with global, strategic agency partners.
• Align campaign objectives with targeted ISG business goals and coordinate with Geo marketing teams.
• Design and lead the overall ISG global campaign content strategy, including sourcing, development, and delegation of content assets.
• Collaborate with ISG Partner Marketing to integrate alliance partners within global campaigns and manage funding support via market development funds (MDF).
• Leverage messaging frameworks across Solutions marketing, ESMB & AI segments, and product/Alliance marketing for campaign amplification.
• Partner with global marketing operations to establish dashboards for measuring and optimizing campaign results (benchmarks, KPIs, effectiveness).
• Participate as the ISG lead in cross-business group B2B campaign initiatives.
• Oversee campaign budget management to ensure proper utilization and compliance with internal policies.

Requirements

• Bachelor's Degree required.
• 8+ years of B2B campaign experience.
• Strong experience in developing and managing B2B marketing campaigns, programs, platforms, content creation, nurture strategies, and agency management.
• Excellent verbal, written, and interpersonal communication skills.
• Proven ability to work in a demanding, fast-paced environment and manage multiple programs simultaneously.
• Exceptional project management skills with the ability to prioritize and delegate tasks.
• Ability to manage budgets and Excel spreadsheets.
• Proficiency in Microsoft PowerPoint and Excel.
• Ability to engage across multiple teams and stakeholders to drive efficiency and outcomes.

Nice to Have

• Experience in the technology industry.
• Experience with campaign management tools and platforms.
• Experience managing global or large-scale marketing campaigns.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Base salary range of $131,000 - $175,000, with potential bonuses and/or commissions.
• Lenovo's various benefits can be found at https://www.lenovobenefits.com.