Sr Marketing Manager - National Remote

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies to manage and engage risk populations, ensuring optimal health outcomes and patient satisfaction
• Oversee the review and approval of all internal and external communication materials for Medicare Advantage marketing, ensuring compliance with relevant laws and regulations
• Collaborate with quality, care management, and other stakeholders to identify and address gaps in care through targeted communications and campaigns
• Lead the development and execution of New to Medicare and Annual Enrollment Period (AEP) strategies to enhance Medicare Advantage (MA) patient acquisition and education
• Design and execute targeted marketing campaigns using Epic's CRM systems to drive patient visits and address gaps in care
• Develop and implement strategic and timely communications to inform patients about network changes and other critical health information updates
• Work closely with the Marketing Director and operations to develop and deploy in-office collateral and marketing strategies that support business targets and portal adoption
• Serve as a key member of the marketing team, creating clear and effective patient communications and coordinating message strategies
• Ensure all marketing assets comply with CMS marketing guidelines and requirements, routing materials through the compliance review and approval process
• Stay current on Medicare initiatives in the marketplace, using data and insights to optimize campaign performance and inform strategic decisions
• Maintain and enhance broker relationships within the NY/NJ region
• Effectively communicate complex information to leadership and business partners through presentation materials
• Support provider contracting success rates and operations by leveraging various marketing channels and tools
• Understand and adapt to the Optum culture

Requirements

• 5+ years of MA risk/marketing experience within a matrix organization
• 5+ years of experience in a deadline driven environment
• 5+ years of experience influencing and collaborating with others
• Comfortable with creating dashboards and leveraging technology for tracking campaign success
• Solid organizational skills and communication skills with keen attention to detail
• Proven creative problem-solving and strategic thinking abilities
• Demonstrated ability to be flexible and work with ambiguity

Nice to Have

• Experience with marketing project management systems (Workfront/Asana)
• Experience with CAHPS and HOS score improvement initiatives
• Experience in building and maintaining relationships with brokers and key business partners
• Experience working with providers and senior leadership; ability to distill complex issues into concise, actionable summaries using solid written and verbal communication
• Proven data-driven decision-making and analytical skills
• Working knowledge of applicable CMS policy guidance, laws and regulations

Qualifications

• Educational background is not explicitly specified but requires significant experience in Medicare risk/marketing roles

Benefits & Perks

• Competitive salary range of $89,800 to $176,700 annually based on full-time employment
• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution
• Remote work flexibility