Sr Marketing Officer

About the Role

Key Responsibilities

• Lead the creation, execution, and assessment of marketing campaigns aligned with business objectives, target audiences, and budgets for retail and business banking.
• Conduct market research and analyze consumer insights to identify target audience segments, preferences, and behaviors.
• Manage annual marketing strategies, oversee campaign budgets, and optimize resource allocation to meet brand and business objectives.
• Track the performance of marketing initiatives, generate status reports, and deliver insights to improve future campaigns.
• Lead and mentor marketing team members to ensure successful project delivery.
• Coordinate with compliance, product, and sales teams to maintain alignment and adherence to financial regulations.
• Work with channel owners including digital, email, social media, paid ads, print, and events to ensure messaging consistency and resonance.
• Manage contracts and pay invoices through SAP Ariba, including creating, reviewing, negotiating, and monitoring contract expirations and renewals.
• Coordinate with Legal, Procurement, and business units for contract approvals and compliance.
• Process and reconcile invoices in SAP Ariba Invoice Management module.

Requirements

• Bachelor's degree from an accredited college in marketing or related field.
• 6-10 years of marketing experience in financial or professional services organizations.
• Proven experience in campaign management and executing integrated marketing campaigns across online and offline channels.
• Strong writing, presentation, and verbal communication skills.
• Proven ability to manage multiple complex projects within time constraints in a fast-paced environment.
• Ability to work independently, proactively address challenges, and engage with stakeholders.
• Experience with marketing automation, lead management, and campaign measurement using data to refine strategies.
• Strong understanding of financial products, services, industry regulations, and compliance in the US market.
• Experience with budgeting and procurement management systems is desirable.
• Proficiency in Microsoft Office and Adobe Creative Suite; familiarity with tools like Monday and Jira is desirable.
• Knowledge of digital marketing techniques including SEO, PPC, SMM, and other strategies.

Nice to Have

• Experience with budgeting and procurement management systems.
• Familiarity with tools like Monday and Jira.

Qualifications

• Academic preparation or relevant courses related to the job, if necessary.

Benefits & Perks

• Base salary generally ranges between $120,000 and $150,000 annually, depending on qualifications and experience.
• Comprehensive health plan.
• Flexible time off options.
• Savings and investment plans.