Sr Marketing Specialist, Digital

About the Role

Key Responsibilities

• Develop strategies to grow audiences (primarily digital) and achieve business goals
• Plan and execute marketing campaigns with partner agencies or using self-serve tools like Meta Ads Manager or Google Ads
• Manage tracking systems for marketing tactics, monitor performance, and report on results
• Use audience and campaign data to inform marketing strategies
• Support additional growth-focused tactics, including A/B testing, SEO, influencer campaigns, organic social campaigns, and web promotion
• Keep various teams informed of important creative, media, and business updates related to brands and programs
• Manage creative development, production, media planning and execution, legal and stakeholder approvals
• Monitor all budget, billing, and production activity on assigned projects and communicate status to supervisor
• Develop and share marketing best practices and project learnings with the wider team

Requirements

• Bachelor's degree in marketing, communications, or other relevant field
• Minimum of 5 years' experience in marketing
• Experience in implementing multi-dimensional marketing projects, with an emphasis on digital marketing
• Experience learning and using a range of digital marketing tools
• Knowledge of marketing strategy and digital marketing tactics, with expertise in at least three areas such as paid social, paid search, conversion marketing, influencer marketing, digital media planning, content strategy, YouTube marketing, A/B testing, or SEO
• Proficiency in Meta Ads Manager and Google Ads
• Knowledge of Google Analytics and other digital metrics; ability to create dashboards and reports in PowerPoint and Excel
• Ability to learn new tools, systems, and processes quickly
• Ability to write and edit copy for social and digital platforms
• Strong verbal communication and presentation skills
• Capability to manage multiple projects independently
• High degree of professionalism and accountability
• Strong organization and planning skills with attention to detail and deadlines
• Ability to thrive in a fast-paced environment
• Effective workload management and clear communication with supervisors
• Enthusiasm for the mission of American Public Media Group

Nice to Have

• Familiarity with the creative development process, including developing briefs and providing feedback
• Experience with content creation tools such as website content management systems, image editing, and video editing
• Experience with Google Search Console
• Experience working with cross-functional teams
• Experience managing multiple portfolios

Benefits & Perks

• Medical plans with HSA and FSA options
• Dental, Vision, Life and AD&D insurance
• Short-Term and Long-Term Disability
• Paid Parental Leave and Paid Caregiver Leave after 1 year
• Vacation (3 weeks per year, pro-rated)
• Sick time (12 days, pro-rated)
• Holiday Pay (10 holidays + 2 floating holidays annually)
• Volunteer Time (8 hours per year)
• Long-Term Care and Critical Illness insurance options
• Employee Assistance Program
• 403(b) Retirement Plan