Sr. Media Manager

About the Role

Key Responsibilities

• Develop and own full funnel paid media strategies across platforms like Google, Meta, YouTube, and emerging channels like CTV.
• Launch and optimize campaigns, running A/B tests on creatives, messaging, and targeting to improve KPIs.
• Allocate and pace budgets effectively across diverse digital channels globally and forecast media impact.
• Define KPIs, attribution models, and build dashboards to measure success, distilling data into actionable insights.
• Partner with brand, regional, and creative marketing teams to develop audience-focused, data-driven media strategies.
• Manage media agency and vendor relationships to ensure efficient campaign execution and continuous performance improvement.
• Implement quality assurance protocols, establish performance benchmarks, testing protocols, and reporting standards.
• Lead, inspire, and develop team members through feedback, goal setting, and career development planning.

Requirements

• 10+ years of experience in performance media execution, strategy, and channel management, with agency experience preferred.
• Ability to operate at both strategic and tactical levels, switching effortlessly between them.
• Proven success in driving marketing campaigns that achieve measurable business outcomes.
• Fluency with data, including market/segment sizing, forecasting, and analytics to evaluate campaign efficacy.
• Deep expertise in paid search, paid social, programmatic display/video, and emerging advertising platforms.
• Exceptional leadership skills with experience in hiring, mentoring, and developing advertising talent.
• Strong cross-functional collaboration and communication skills to convey complex concepts clearly.
• Strong analytical, mathematical, and problem-solving skills, with the ability to manage multiple projects and deadlines.
• Innovative mindset with openness to feedback, experimentation, and new approaches.

Nice to Have

• Experience with emerging channels like CTV.
• Experience working in a global or multi-regional environment.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in performance media is required.

Benefits & Perks

• Competitive salary range of $100,900-160,800 annually, with potential discretionary bonus.
• Comprehensive benefits including medical, dental, vision, paid vacation, 401k with up to 4% match, Health Savings Account with company contribution, and well-being programs.
• Work environment with a hybrid model (3 days per week).
• Growth opportunities within a leading global marine company.