Sr Mgr,Marketing Loyalty

About the Role

Key Responsibilities

• Participate in divisional merchandising strategy sessions and implement go-to-market monthly promotional strategies to meet customer and business goals.
• Build category-level bi-weekly promotional plans that deliver on event criteria, themes/claims, or pre-defined category KPIs.
• Develop category and branded coupon offer pools supporting ad plans to drive customer engagement and unit lift beyond base forecasts.
• Ensure brand-level promo and coupon plans drive unit lift and profitable sales growth while addressing funded promo/coupon plans that may underperform.
• Support Category Managers in aligning vendor promo submissions with category guardrails and maximizing impact of scan backs and coupon funding.
• Establish clear activity roadmaps that deliver the company's ambitions, including changes in promotional strategies and processes.
• Identify participating categories, brands, and programs for mass market promotions and personalized coupons based on projected impact.
• Develop and evaluate category ad blocks and personalized coupon deals using impact projections to approve or reject offers.
• Use data to develop measures and metrics that provide actionable insights, and support analyses to identify drivers of trends.
• Influence stakeholders at all levels, including cross-functional SVPs, through strong communication and presentation skills.
• Create strategies to improve programs and processes that drive service and productivity improvements.
• Continuously evaluate performance against category KPIs and identify opportunities for improvement.
• Drive KPIs such as SKU count, offer strength, purchaser count, savings percentage, and deal simplicity score.
• Balance promotional deals, depth, and frequency to meet forecasted KPIs like sales/margin lift.
• Evaluate coupon programs and offers for impact, refining future strategies based on performance metrics.
• Assign timelines and accountabilities for initiatives, empowering teams to complete action steps.
• Identify opportunities to improve efficiency and productivity, partnering with relevant teams to implement new technologies.
• Communicate and align with Category Managers and vendors on optimized coupon discounts.
• Leverage data, insights, and analytics to influence stakeholders and make strategic recommendations.
• Facilitate cross-functional collaboration to achieve organizational goals.

Requirements

• 8+ years of developing, implementing, and executing retail merchandising and/or marketing programs.
• 8+ years of successful leadership experience in a highly competitive multi-unit environment, including retail, healthcare, or pharmaceuticals.
• 8+ years of experience understanding and resolving complex situations to deliver impactful solutions in real time.
• 8+ years of collaborating effectively across different business functions and leadership styles.
• Ability and willingness to travel regularly, up to 20% of the time.

Nice to Have

• 10+ years of developing, implementing, and executing retail merchandising and/or marketing programs.
• 10+ years of successful leadership in a highly competitive multi-unit environment, including retail, healthcare, or pharmaceuticals.
• 10+ years of experience taking decisive action while considering broader organizational dynamics.
• 10+ years of leading under pressure, adapting to changing dynamics, and finding solutions that satisfy multiple stakeholders.
• 10+ years of understanding and resolving complex situations to deliver impactful solutions in real time.
• 10+ years of excellent verbal and written communication, interpersonal, and presentation skills.
• 10+ years of experience leading large organizations and managing multi-million-dollar business units.

Qualifications

• Bachelor's degree or equivalent experience, with a preferred Master's degree.

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs including wellness screenings, tobacco cessation, weight management, confidential counseling, and financial coaching.
• Benefit solutions addressing diverse needs, including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and more.