Sr. Online Marketing Manager

Internet Brands

Seattle, WA

Full Time

Senior

95k+

26 days ago

Job Description

About the Role

As a Sr. Online Marketing Manager, you'll lead paid search and social campaigns across our legal and automotive verticals. You'll own strategy and execution, driving growth through smart bidding, targeting, creative, and testing. You'll partner with product and business teams on CRO, A/B testing, and audience development to unlock new revenue opportunities. You'll manage and analyze campaign reporting to ensure performance aligns with business goals. We value strategic experimentation—you'll be expected to test, learn, and scale high-impact initiatives in collaboration with a seasoned marketing team.

Key Responsibilities

Own the strategy, implementation, and performance of paid search and social campaigns to drive sustainable, scalable growth across the organization
Set and achieve revenue and ROI targets, aligning digital marketing goals with broader business objectives
Lead in-depth analysis of campaign data to inform strategic optimizations and uncover new growth opportunities
Collaborate with product, analytics, and design teams to execute A/B tests and conversion rate optimization (CRO) initiatives
Identify and create new digital acquisition opportunities by collaborating with key business stakeholders
Pilot and scale media strategies and tactics to find innovative ways to drive campaign performance
Present actionable insights and performance updates to senior leadership, translating details into business impact
Develop a comprehensive understanding of the website's architecture and data flow to enhance campaign effectiveness

Requirements

Bachelor's degree in Marketing, Business, or a related field
5+ years of experience in performance marketing with a strong emphasis on paid search, display, and paid social
Advanced proficiency in tools such as Microsoft Excel, Google Analytics, Google Ads, Facebook Ads Manager, and other marketing platforms
Proven success in managing and scaling high-budget campaigns with measurable business impact
Strong analytical and quantitative skills; ability to synthesize complex data into clear, strategic recommendations
Experience with conversion rate optimization and A/B testing programs
Excellent communication and stakeholder management skills; ability to influence cross-functional teams and leadership

Nice to Have

Experience working in the legal or automotive verticals
Knowledge of website architecture and data flow enhancement
Experience with strategic experimentation and scaling high-impact initiatives

Qualifications

Formal educational background in Marketing, Business, or related fields

Benefits & Perks

Health insurance options such as medical, dental, and vision coverage
Flexible spending accounts (FSA) for medical and dependent care
Short-term and long-term disability insurance
Life and AD&D insurance
401(k) retirement savings plan with a company match
Paid time off (PTO) and paid holidays
Commuter benefits
Access to Employee Assistance Program (EAP) and well-being coaching services
Voluntary benefits such as home, auto, and pet insurance, and discounted legal and financial services

Working at Internet Brands

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Internet Brands is a fully integrated online media and software services company focused on high-value vertical categories including Health, Automotive, Legal, and Home/Travel. The company values innovation, growth, and long-term relationships with clients and consumers, fostering a collaborative and dynamic work environment.

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