Sr. Performance Marketing Manager

About the Role

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies aligned with business goals and target audiences.
• Manage and optimize digital advertising channels, including paid search (SEM), display advertising, social media advertising, and remarketing, analyzing data to improve campaign efficiency.
• Support the management of traditional advertising channels such as TV, Radio, Print, and partnerships, including measurement and insights.
• Analyze website traffic and user behavior to identify opportunities for improving conversion rates, developing A/B testing plans and landing page strategies.
• Utilize web analytics tools and marketing automation platforms to track, measure, and report on campaign performance, providing insights and recommendations.
• Manage marketing budgets, allocate resources based on performance analysis, and ensure activities stay within budget while maximizing results.
• Collaborate with internal teams including product management, sales, and creative to align marketing initiatives and develop creative assets.
• Stay current with industry trends, emerging platforms, and best practices to keep marketing efforts innovative and effective.

Requirements

• Bachelor's degree in marketing, business, or a related field; a relevant master's degree is a plus.
• 6-8 years of proven experience in performance marketing, digital advertising, or a related field, with experience managing an in-house media team.
• Strong knowledge of digital marketing channels including paid search, display advertising, social media advertising, and remarketing.
• Proficiency in web analytics tools such as Google Analytics and marketing automation platforms.
• Solid understanding of conversion rate optimization (CRO) principles and experience with A/B testing.
• Excellent data analysis skills with the ability to interpret complex data sets and derive actionable insights.
• Strong project management skills with the ability to handle multiple campaigns and meet deadlines.
• Excellent written and verbal communication skills for presenting findings and recommendations.
• Result-oriented mindset focused on achieving measurable business outcomes.
• Ability to adapt to a fast-paced, dynamic environment and embrace change.
• Certifications in Google Ads, Google Analytics, or other relevant platforms are a plus.

Nice to Have

• Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 6-8 years of experience in performance marketing or digital advertising.

Benefits & Perks

• Annual salary range of $135,000 to $155,000 with bonus and incentive opportunities.
• Comprehensive benefits package including medical, dental, vision, basic life insurance, short- and long-term disability, a 401(k) plan, and an employee stock purchase program.
• Additional voluntary benefit options.