Sr. Product Marketing Manager, Amazon Music

About the Role

Key Responsibilities

• Develop and deliver GTM strategies and frameworks that are scalable and repeatable across various product feature launches.
• Conduct customer research to develop insights and enhance brand positioning to stay competitive in the growing MSP space.
• Oversee strategy, execution, and performance of cross-channel global marketing plans to build awareness, adoption, and engagement of key features.
• Partner with product teams to develop product roadmaps for features aimed at driving Monthly Active Users (MAUs), Listening Hours, and improving the customer experience on Amazon Music.
• Collaborate with Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience.
• Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers.
• Provide copywriting guidance.
• Advocate for the optimal customer experience when working on UX design with product teams.
• Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product.

Requirements

• 8+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience collaborating across UX and product on customer flows and copy.

Nice to Have

• Experience with customer segmentation, profiling, and targeting.
• Familiarity with engagement marketing performance KPIs and understanding of how to interpret KPIs to inform future strategy.
• Experience within the media/entertainment industry and/or a subscription business.

Qualifications

• Formal educational background is not explicitly specified, but extensive marketing experience is required.

Benefits & Perks

• Competitive salary ranging from $128,600/year to $212,600/year depending on geographic location and experience.
• Total compensation package including equity, sign-on payments, and other benefits.
• Full range of medical, financial, and other benefits.
• Workplace accommodations and support for applicants with disabilities.