Sr. Product Marketing Manager, Mobile

About the Role

Key Responsibilities

• Own GTM for Mobile apps: Define messaging, positioning, packaging, offer and launch plans.
• Drive Customer-Led Strategy: Partner with customers to gather insights, test solutions, and integrate key needs into product and GTM strategy.
• Own Engagement and Retention: Utilize the most strategic levers to keep our free and paid customers engaged.
• Collaborate Across Teams: Work across Product, GTM, Growth, ASO, social, broader marketing teams' alignment and execution.
• Lead with Influence: Bring clarity and direction in a matrixed org. Align teams with different goals and strong opinions around a common vision.

Requirements

• 8+ years of product marketing, growth marketing, or GTM experience; preferably in mobile gaming or a mobile-subscription product (Disney, etc.)
• Strong understanding of mobile marketing and growth; familiarity with the Adobe creative cloud products is a strong plus.
• Proven success driving MLG motions and partnering with product and growth teams.
• Experience leading customer feedback loops, beta programs, and co-creating solutions with consumer customers.
• Exceptional ability to work cross-functionally and influence in complex, matrixed environments; balancing strong personalities and multiple priorities with clarity and empathy.
• Excellent storytelling and communication skills; able to simplify complex solutions and connect them to customer value.
• Experience in both startups and large organizations. You know how to move fast, and how to scale.
• Deep ownership, critical thinking, and customer dedication.

Qualifications

• Education: BA or BS required, MBA a plus