Sr. Product Marketing Manager, Search, Online Experience

About the Role

Key Responsibilities

• Own and manage organic and paid search marketing programs for Amazon Devices.
• Serve as the Devices search subject matter expert and primary point of contact with Amazon's centralized marketing teams.
• Develop and present channel strategy and results to product line marketing leaders.
• Analyze results from current channel experiments and optimize search marketing efforts.
• Prepare assets for new device launches related to search and marketing.
• Develop insights on performance to help leaders understand the impact of search channels.
• Collaborate with product line and data teams to develop experimentation roadmaps and optimize search marketing programs.
• Manage critical programs related to Devices outcomes in the search space.
• Gain a detailed understanding of Amazon's search ecosystem and the long-term financial impact of customer search behaviors.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, pivot tables).
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience leading go-to-market strategies for consumer software or hardware product launches.
• Highly analytical mindset with the ability to think strategically and execute flawlessly.

Nice to Have

• Experience using SQL or other analytical tools for data analysis.
• Experience with customer segmentation, profiling, and targeting.

Qualifications

• Educational background not explicitly specified, but extensive marketing experience required.

Benefits & Perks

• Competitive salary ranging from $128,600 to $212,600 depending on geographic location and experience.
• Total compensation package including equity, sign-on payments, and other benefits.
• Medical, financial, and other employee benefits.