Sr. Product Marketing Manager - Semiconductor Materials

About the Role

Key Responsibilities

• Understand big picture for Semiconductor/Advanced Packaging/Advanced Display market drivers, technology, challenges, competitors, and overall business environment.
• Identify critical gaps and execute primary and/or secondary research to address or leverage cross functional teams to do so.
• Understand key competitors and how HON offering compares.
• Calculate the maximum potential market size (Total Addressable Market - TAM) to evaluate the solution for commercial viability and calculate Share of Demand (SOD).
• Continually assess market traction and competitiveness to re-evaluate NPI, pricing, or end-of-life (EOL) actions.
• Perform Voice of Customer (VOC) and Observational VOC (OVOC) analysis by spending time with customers.
• Perform customer market segmentation analysis.
• Write and communicate a quantified value proposition.
• Perform competitive analysis of HON products and services vs. the Next Best alternatives.
• Translate customer and business needs into actionable product requirements.
• Provide customer marketing with appropriate information on offering, target segments, and value propositions for effective sales collateral and campaigns.
• Develop financial models for new offering business plans, quantifying expected revenue, costs, IRR, and margins.
• Manage products across their lifecycle from demand planning through End of Life (EoL).
• Build and maintain a multiyear roadmap including a detailed 1-year plan and adapt to changing market conditions.

Requirements

• Minimum of 15 years of experience in product management/product marketing roles.
• Strong analytical and problem-solving skills.
• Excellent strategic thinking and decision-making abilities.
• Proven track record of successfully developing and launching offerings.
• Ability to influence and negotiate with stakeholders at all levels.
• Excellent communication and interpersonal skills.

Nice to Have

• Bachelor's degree in Business, Engineering, or related field.
• Experience in a global organization.
• Experience in leading offering management teams.
• Strong analytical and market research skills.
• Ability to adapt to a fast-paced and changing environment.

Qualifications

• Bachelor's degree in Business, Engineering, or related field (preferred).
• 15+ years of relevant experience.

Benefits & Perks

• Annual base salary range of $170,000 - $217,000.
• Hybrid work schedule with locations in Sunnyvale, CA or Santa Clara, CA.
• Opportunities for travel (10%-25%).