Sr Specialist - Media

Wendy's

Dublin, OH

Full Time

Mid Level

77k-131k

about 1 month ago

Job Description

About the Role

The Sr Specialist - Media will team with Field Marketing, Brand Marketing, Insights, Creative, and Production Teams to assist the Media Manager in the development and implementation of all national and local test media campaigns. The role involves coordinating with Media and Creative Agencies to support Wendy's marketing objectives, managing Hispanic media needs, and leading reporting and analysis of media data to provide insights into media performance. Wendy's fosters a culture of openness, flexibility, and inclusiveness, supporting employees in their growth within a dynamic and iconic brand.

Key Responsibilities

Assist Manager in recommendation, approval, and implementation surrounding campaign tactics for General Market and Hispanic Market national and local test campaigns
Lead project management associated with deadlines to ensure timely tactical launches
Oversee the maintenance of Media Tools including MMM and campaign reporting as well as be responsible for performance insights and recommendations
Assist with vendor and partner relationship management
Support in coordination of local tests
Assist with any billing reconciliations

Requirements

Education: Bachelors Degree; Marketing, Advertising, Business Administration or Communications preferred
Understanding of national and local media planning and buying practices
3-5 years of related experience in media with a media or full-service advertising agency
Strong attention to detail, creative thinking, excellent communication skills, multi-tasker, ability to work in a fast-paced environment
Experience with marketing resources and tools, as well as partnership building

Nice to Have

Experience with media data tools and campaign analysis
Experience managing Hispanic media needs

Qualifications

Bachelor's Degree in Marketing, Advertising, Business Administration, or Communications

Benefits & Perks

Wide array of benefits including parental leave, free EAP sessions, company 401k match, and other offerings
Base pay range of $77,000 - $131,000 annually
Target annual bonus of 10% of annualized base salary, based on performance

Working at Wendy's

Wendy's culture emphasizes openness, flexibility, and inclusiveness, allowing employees to flourish in their own way. The company values quality as its core principle and aims to be the world's most thriving and beloved restaurant brand.

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