Staff Solutions Product Marketing Manager, Auth0

About the Role

Key Responsibilities

• Develop and execute go-to-market strategies for Auth0, aligning with overall business goals.
• Develop strategies that address both business decision makers and technical audiences, including developers, architects, and CTOs.
• Lead cross-functional teams, including product, sales, customer success, enablement and marketing, to ensure cohesive execution.
• Craft compelling persona-oriented, solution messaging that resonates with target audiences, including customers, partners, and internal teams.
• Differentiate Auth0 in the market by emphasizing unique value propositions and business outcomes.
• Tailor messaging to resonate with technical audiences, including developer communities and platform owners.
• Conduct market research including input gathering across the organization (e.g., win/loss, campaign performance, field interviews) to identify trends, customer needs, and growth opportunities.
• Act as the voice of the customer to inform product development, solution packaging, and marketing strategies.
• Partner with enablement to ensure a consistent enablement cadence.
• Create and deliver sales enablement materials such as presentations and training sessions to empower sales teams.
• Partner with customer success teams to ensure alignment on messaging across customer success stories.
• Partner with demand generation teams to create targeted campaigns aligned with messaging.
• Develop content for global campaign webinars, events, whitepapers, case studies, and other marketing assets.
• Support outreach in developer ecosystems (e.g., SDK adoption, API usage, open-source engagement) in collaboration with DevRel and platform PMMs.
• Represent Okta as a subject matter expert in webinars, customer meetings, industry events, and other public forums.
• Build strong relationships with analysts and media to enhance Okta's market position.
• Define and track KPIs to measure marketing success and optimize strategies based on data and feedback.

Requirements

• 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity.
• Proven track record of developing and executing go-to-market strategies that drive measurable business results.
• Exceptional storytelling skills with the ability to simplify complex topics into clear and impactful messages.
• Strong analytical mindset with the ability to use data to inform decisions and measure success.
• Excellent collaboration and interpersonal skills, with the ability to influence and work effectively across teams and levels.
• Strong writing and presentation skills for both internal and external audiences.
• Experience marketing to developers or technical audiences with understanding of developer tools, APIs, SDKs, and community engagement, highly preferred.
• Familiarity with identity and access management, security solutions, or enterprise IT.
• Deep understanding of market dynamics, buyer personas, and competitive landscapes.
• Bachelor's degree in marketing, business, or a related field; MBA preferred but not required.

Nice to Have

• Developer marketing experience strongly preferred.

Benefits & Perks

• Vision insurance, flexible benefit account, parental leave, 401(k).
• Health, dental, and vision insurance.
• Equity (where applicable), bonus, and benefits including healthcare spending, telemedicine, and paid leave (including PTO and parental leave).
• Flexible work environment with options for hybrid work.
• Total Rewards program details available at https://rewards.okta.com/us or https://rewards.okta.com/can.