STRATEGIC MARKETING & PROMOTIONS SPECIALIST - WBTV

Gray Television

Charlotte, NC

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, a large Telemundo Affiliate group, Gray Digital Media offering digital marketing strategies, and various video and studio production properties. WBTV, located in Charlotte, NC, is a trusted community leader with a culture focused on putting viewers first, delivering accurate news, and engaging the community through innovative campaigns.

Key Responsibilities

Create & execute bold, buzzworthy campaigns across WBTV's platforms including TV, digital, and social media (Facebook, Instagram, YouTube, TikTok).
Collaborate with sales and creative teams to develop original sponsorship and promotional concepts that impress and engage audiences.
Strategize by aligning messaging, media assets, and timelines to ensure campaign effectiveness.
Write and polish proposals, outlines, and recaps that are visually appealing and compelling.
Coordinate campaign logistics, keep timelines tight, and ensure smooth communication among team members.
Track campaign deliverables and help tell the story of campaign success through reporting.
Manage and publish digital content across platforms to meet client deliverables and maximize campaign visibility.

Requirements

A passion for media, marketing, and storytelling that moves people.
Strong communication and writing skills.
Excellent organizational skills and attention to detail.
Ability to juggle multiple projects simultaneously.
Proficiency in Microsoft Office (PowerPoint or Keynote) and Adobe Creative Suite.
A solid understanding of digital platforms and social media strategy.
Experience in media, marketing, or event coordination is a major bonus.
Bachelor's Degree preferred.
Must be based in (or willing to relocate to) Charlotte, NC.

Nice to Have

Experience in media, marketing, or event coordination.

Qualifications

Bachelor's Degree (preferred).

Benefits & Perks

Work in a fast-paced, collaborative environment where ideas matter.
Opportunity to shape campaigns that inform, engage, and inspire.
Be part of a team that values creativity, innovation, and having fun while doing great work.

Working at Gray Television

WBTV prides itself on putting viewers first, fostering a culture of trust, accuracy, and community engagement. The station emphasizes creativity, innovation, and having a good time while producing impactful work.

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