Strategic Marketing Manager

About the Role

Key Responsibilities

• Serve as the local marketing lead responsible for aligning strategy with business development goals and market opportunities.
• Build, manage, and mentor members of the marketing team.
• Act as the primary liaison between marketing, brokers, and market leadership to prioritize needs and deliver solutions.
• Own the market-level marketing calendar, resource planning, and team performance reviews.
• Lead the execution of pursuit marketing including proposals, presentations, and RFP responses.
• Guide messaging, positioning, and visual storytelling to ensure client-centric, compelling content.
• Partner with brokers to shape pursuit strategies and bring winning ideas to life.
• Direct campaign strategy and creative production for listings, developments, and repositioned assets.
• Oversee the development of flyers, brochures, offering memorandums, tour books, signage, and digital assets.
• Ensure all deliverables reflect Stream's brand voice, visual identity, and quality standards.
• Create and manage a local social media calendar, leveraging brand-aligned content to support property and platform awareness.
• Collaborate with national and regional teams to amplify messaging through digital channels.
• Monitor trends and proactively bring new digital tactics into local market execution.
• Coordinate with research, GIS, design, and national marketing teams to integrate data and visual strategy.
• Leverage internal tools including CRM, template libraries, and marketing platforms to streamline execution.
• Monitor performance metrics, gather feedback, and continuously improve processes.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of progressive marketing experience, including team oversight or project leadership.
• Portfolio of past work, including examples of campaign execution, pitch collateral, and team leadership impact.
• Growth-oriented mindset with a desire to advance into director-level leadership.
• Demonstrated leadership experience, with the ability to motivate and grow team members.
• Strong project management skills with a keen ability to balance competing priorities.
• Excellent verbal and written communication skills, with attention to detail and visual quality.
• High proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Microsoft Office.
• Familiarity with CRM tools, CMS platforms, social scheduling platforms, and project tracking tools.
• Confidence working directly with senior leaders and client-facing professionals.
• Experience in commercial real estate, agency, or professional services preferred.

Nice to Have

• Experience in commercial real estate, agency, or professional services.

Benefits & Perks

• Competitive salaries, bonuses
• Medical/dental/vision insurance
• Pharmacy benefits
• Health savings account
• Flexible spending accounts
• 401(k) plan with company matching
• Paid time off (PTO)
• Holiday pay