Strategic Partnerships Lead (US)

About the Role

Key Responsibilities

• Source and secure brand-aligned partners across fitness, wellness, healthcare, and culturally relevant local businesses.
• Pitch creative cross-promos beyond discounts — think referral programs, seeding kits, bundled offerings, pop-ups, and co-branded content.
• Maintain a CRM of partners with clear follow-up cadences, performance tracking, and historical context.
• Develop ROI frameworks to track success across referral volume, new clients, and member conversions.
• Map the 'who's who' of each city—creators, physicians, trainers, conveners, and VIPs.
• Tailor strategies by market, tracking local trends and seasonal behaviors.
• Cultivate high-potential medical and lifestyle referrers to support clinic growth.
• Secure sponsorship dollars to fund or co-create events, content, and in-clinic experiences.
• Collaborate across marketing, operations, and regional teams to activate partnerships across all channels.
• Drive member retention and value through bundled offerings and co-branded perks.
• Own all US influencer partnerships: sourcing, outreach, seeding, in-clinic visits, negotiations, and content planning.
• Manage creator communications and deliverables; track content performance and ROI.
• Act as our cultural pulse in NYC and LA—informing brand, content, and campaign direction.
• Collaborate with brand and social teams to turn influencer content into broader campaigns.
• Lead planning and execution of local events, wellness panels, partnership activations, and new clinic launches.
• Oversee vendors, budgets, timelines, guest experience, and performance reporting.
• Design and deliver training for Clinic Directors on community engagement best practices.

Requirements

• 3-6 years' experience in partnerships, brand/influencer marketing, or business development, ideally in wellness or consumer healthcare.
• Deep knowledge of NYC & LA's cultural and business ecosystems.
• Comfortable with traveling up to 25% of the time.
• Proven ability to build and monetize partnerships.
• Track record managing influencer programs with measurable business results.
• Strong event execution skills, from concept through post-event reporting.
• Commercial mindset—fluent in LTV, CAC, conversion, and upsell strategy.
• CRM-fluent (e.g., HubSpot, Airtable, Notion) with excellent follow-through.
• Thrive in fast-paced, scrappy environments—ready to roll up your sleeves and make things happen.

Nice to Have

• Experience in wellness or consumer healthcare industries.
• Existing network within NYC & LA's cultural and business scenes.
• Experience with influencer marketing and event management.

Qualifications

• 3 years of relevant experience in partnerships, marketing, or business development.

Benefits & Perks

• Competitive compensation starting at >$90,000 + bonus.
• Health, dental, and vision insurance.
• 401(k) with match.
• Paid time off.