Strategy and Operations Senior Associate, Data Measurement, Go-to-Market

BrandFlourish Enterprise

Chicago, IL

Full Time

Mid Level

118k-170k

3 days ago

Job Description

About the Role

The Strategy and Operations Senior Associate, Data Measurement, Go-to-Market role is part of the global GCAS Product Strategy and Operations team, which partners with sales to build strategies that drive business growth, adoption of AI-powered ads, and measurement solutions. The team collaborates with regional teams to ensure ads solutions address marketing issues for key advertisers and agencies. The role involves driving cross-product initiatives to enable GCAS sales to partner with global clients and agencies, supporting deployment of sales plays, and ensuring effective business enablement within Google's complex Ads business environment.

Key Responsibilities

Build enablement plans and deploy GTM commercialization for first party data, and measurement solutions across the funnel.
Assess how measurement innovation, emerging AI solutions in data and measurement, and Google's response to ecosystem changes will impact customer measurement, and how to deploy these new measurement solutions across GCAS.
Identify key opportunities for growth and maturity in GCAS data and measurement strategy to inform GCAS measurement priorities and operationalize deployment of data and measurement priorities.
Partner with regional GTM to ensure alignment in execution and activation on key multi-market initiatives.
Gather, analyze, and share actionable insights on measurement challenges and opportunities for GCAS clients and agencies.
Work with Google Product Solutions (GPS) and regional GTM to advocate for GCAS product requirements, drive innovation on AI-powered data/measurement solutions, and address GCAS market needs.

Requirements

Bachelor's degree or equivalent practical experience.
4 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 2 years of experience with an advanced degree.
Experience with data measurement (e.g., data API integration, tagging, GA4) and attribution.
Experience with data onboarding, data infrastructure and integration.
Ability to work in a highly matrixed organization across multiple functions.
Excellent verbal and written communication skills, with the ability to present complex concepts to audiences.

Nice to Have

5 years of experience in digital advertising or data infrastructure.
Knowledge of AI measurement foundation products (e.g., Enhanced Conversions, Google Tag Gateway, sGTM, GA4).
Understanding of connecting measurement and data to media ROI.
Strong strategic thinking, problem-solving skills, and operational accuracy.

Qualifications

Educational background with a bachelor's degree or equivalent practical experience.

Benefits & Perks

US base salary range of $118,000-$170,000 plus bonus, equity, and benefits.
Additional benefits as offered by Google.

Working at BrandFlourish Enterprise

The role is part of a global, collaborative team that partners across regions and functions to drive innovation and operational excellence in Google's Ads business. The environment values strategic thinking, analytical skills, and the ability to work effectively in a highly matrixed organization.

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