Student Social Media Associate

The University of Texas at Austin

Austin, TX

Full Time

Intern

29k-51k

about 1 month ago

Job Description

About the Role

The Student Social Media Associate at the University of Texas at Austin is responsible for creating and managing engaging social media content, supporting campaign execution, analyzing performance metrics, and staying informed about social media trends to enhance the department's online presence. This role involves collaborating with various teams to ensure content aligns with brand standards and contributes to the university's communication goals.

Key Responsibilities

Assist in developing and curating engaging social media content including posts, graphics, multimedia, and strategy suggestions that engage target audiences and follow brand and style guidelines.
Help coordinate and assist with photo shoots and video creation, potentially appearing in them.
Capture live social media coverage at events by working closely with the social media team to align efforts with the overall strategies of the department.
Collaborate on a social media campaign from concept to completion, including initial brainstorming, developing a rollout timeline and plan, determining assets, creating content, and implementation.
Work collaboratively with the marketing, creative, and communications teams through the creative lifecycle of projects and campaigns.
Help social media team track social media performance metrics, analyze results, and provide reports on effectiveness.
Suggest ideas to enhance social media efforts and create reports demonstrating key metrics and effectiveness.
Stay informed about the latest social media trends and best practices, and help apply research to create posts and campaigns.

Requirements

Experience in content creation, including developing social media posts, graphics, and multimedia content.
Ability to coordinate and assist with photo shoots and video creation.
Strong collaboration skills to work with marketing, creative, and communications teams.
Ability to analyze social media performance metrics and generate reports.
Knowledge of current social media trends and best practices.
Research skills to conduct comparative analysis and brand studies.

Nice to Have

Experience working with social media analytics tools.
Previous experience in campaign planning and execution.
Familiarity with university branding and communication standards.

Qualifications

No specific formal qualifications listed in the description.

Benefits & Perks

Full-time, permanent employment with a schedule aligned to day shifts.
Onsite work environment.

Working at The University of Texas at Austin

The role emphasizes collaboration across marketing, creative, and communications teams, a focus on staying current with social media trends, and maintaining professional brand standards in all content and campaigns.

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