Supervisor, Brand Marketing

About the Role

Key Responsibilities

• Support the translation of business strategies into actionable audience strategies and playbooks / toolkits for both national and local teams to implement strategies.
• Consume analytics from the SIP team of audience behaviors, trends, and competitive landscapes to inform strategy development.
• Request and conduct targeted studies as required.
• Assist in preparing materials and reports for multicultural committee reviews and meetings.
• Support training efforts for national and local teams.
• Provide ongoing review and consultation to implementation teams to ensure audience strategies are effectively implemented in creative, core messaging, tailored messaging, and all channels.
• Track and report on audience strategy performance, identifying key insights for optimization.

Requirements

• BA / BS in Marketing, Business Administration or related field.
• 3-5 years of experience in marketing or business consulting.
• Strong understanding of audience segmentation and market analysis.
• Ability to translate data and insights into strategic recommendations.
• Strong interpersonal skills for working with cross-functional teams and local markets.
• Attention to detail and experience with data reporting.

Qualifications

• Educational background in Marketing, Business Administration or related field.

Benefits & Perks

• Health and welfare benefits
• 401(k) plan
• Adoption assistance program
• Educational assistance program
• Flexible ways of working
• Time off policies including sick leave, parental leave, and vacation/PTO
• Bonus based on individual and company performance
• Long-term incentive plan with stock or equity grants