Supervisor, Conversion Rate Optimization

About the Role

Key Responsibilities

• Collaborate with the Director, eCommerce Direct to Consumer to identify client needs, define deliverables and develop a delivery plan to ensure the engagement is a success
• Responsible for on time, on-budget delivery of the engagement at the expected quality of deliverables, with support from the Specialist, CRO for project management and creation of deliverables
• Coordinate and collaborate with other teams at Night Market, Horizon, the client, and partners/vendors to deliver the engagement
• Communicate engagement needs and status with team and client, including status reports and escalations, and participate in presenting deliverables for review and approval
• Use tools such as Asana, Microsoft Teams, Excel, PowerPoint to support team and engagement management
• Analyze the client website, landing pages, emails, and digital ads against best practices, competitor practices, data insights, and customer research to evaluate effectiveness
• Identify and prioritize opportunities to improve conversion and business goals using proven techniques
• Develop and communicate recommendations for the client and create roadmaps for solution implementation
• Lead meetings with client teams, partners, and vendors to gather information and plan solutions
• Support the delivery of solutions using platforms like A/B testing tools, lead creative work, own analytics and reporting, and troubleshoot issues during engagement

Requirements

• Bachelor's degree in a relevant field, e.g., business, marketing, web design
• 3 to 5 years of experience with digital marketing, web design, and/or ecommerce, including client relationship or account management
• Experience with fundamental CRO principles, including A/B and Multivariate testing, web design, analytics, landing page optimization, user journeys, personas, and customer segments
• Analytical mindset with proficiency in working with data, Excel, and tools like Google Analytics
• Basic understanding of digital platforms such as HTML/CSS, Shopify, product data feeds, and analytics platforms like Google Analytics or Adobe Analytics
• Competency in at least one testing platform, e.g., Google Optimize, Optimizely, Adobe Target
• Experience working with digital creative and content, with a willingness to learn more about creative development processes
• Strong communication, collaboration, and relationship management skills
• Comfortable working in a startup environment: resourceful, flexible, resilient, positive, and capable of real-time problem solving

Nice to Have

• Training and certification in relevant platforms
• Willingness to get trained and certified on additional platforms

Qualifications

• Relevant bachelor's degree
• 3 to 5 years of experience in digital marketing, web design, or ecommerce

Benefits & Perks

• Competitive salary range of $100,000 to $130,000
• Discretionary bonus
• Health insurance coverage
• Life and disability insurance
• Retirement savings plans
• Company paid holidays
• Unlimited paid time off (PTO)
• Mental health and wellness resources
• Pet insurance
• Childcare resources
• Identity theft insurance
• Fertility assistance programs
• Fitness reimbursement