SVP, Demand Generation and Growth Marketing

About the Role

Key Responsibilities

• Lead and shape the performance marketing media and channel strategy to drive measurable growth and maximize ROI across digital/traditional paid, organic, and owned media channels.
• Manage and refine media measurement frameworks to assess campaign effectiveness across all channels.
• Oversee account management and direct channel teams to optimize collaboration, performance, and outcomes across client relationships and marketing initiatives.
• Foster strong relationships with internal and external stakeholders, providing strategic counsel to positively impact the business and develop long-term partnerships.
• Drive data-driven marketing campaign innovation, activation, and execution using analytics and consumer insights to optimize performance and profitability.
• Leverage advanced marketing technologies, including machine learning and AI, to enhance customer acquisition and engagement campaigns.
• Implement cross-channel audience segmentation and targeting based on customer journey insights to improve acquisition, retention, and lifecycle marketing efforts.
• Serve as a marketing transformation leader, promoting a culture of collaboration, innovation, and continuous improvement.
• Ensure seamless integration between creative and media strategies to deliver cohesive, impactful campaigns.
• Partner with Analytics, Brand, Consumer Engagement, Corporate Communication, and Platform teams to align marketing initiatives with business goals.
• Analyze market landscapes and consumer behavior trends to inform strategic recommendations and develop differentiated strategies.
• Identify data gaps in campaigns and suggest alternative sources or metrics to improve tracking and reporting.

Requirements

• Bachelor's degree or high school diploma/GED with 15+ years of progressive marketing experience.
• 12+ years of experience leading performance marketing across paid, organic, and owned channels in complex, data-driven environments.
• 6+ years of managing and mentoring high-performance teams and leading enterprise-wide initiatives in large-scale global teams.
• Strong ability to develop integrated marketing strategies and navigate competitive landscapes.
• Proficiency with advanced marketing technologies, including analytics platforms, audience segmentation tools, machine learning applications, and proprietary methods.
• Exceptional cross-functional collaboration skills and ability to rally teams around shared goals.
• Keen analytical skills to translate market trends and data insights into actionable strategies.
• Experience with media measurement frameworks.

Nice to Have

• MBA or advanced degree preferred.
• Experience in consumer financial services, especially credit card or retail environments, or regulated industries.
• Leadership experience in large-scale in-house operations in the US and India, with expertise in talent and career development.
• Ability to cultivate strategic relationships with industry leaders, partners, and influencers.

Qualifications

• High school diploma or GED with 15+ years of marketing experience, or Bachelor's degree with similar experience.
• At least 12 years of experience in performance marketing in complex, data-driven environments.
• At least 6 years of experience managing and mentoring teams.

Benefits & Perks

• Annual salary range of $235,000 to $390,000, with potential annual incentive plan target of 30% of salary and equity target of 30% of salary.
• Salaries adjusted according to market in CA, NY Metro, and Seattle.
• Eligibility for performance-based bonuses and equity compensation.