SVP, Demand Generation and Growth Marketing

About the Role

Key Responsibilities

• Lead and shape the performance marketing media and channel strategy with a focus on driving measurable growth and delivering maximum ROI across paid (digital/traditional), organic, and owned media channels.
• Manage and integrate media measurement frameworks to continuously refine marketing tactics and assess the effectiveness of campaigns across all channels.
• Oversee account management and direct channel teams and processes to maximize collaboration, performance, and outcomes across client relationships, consumer journeys and marketing initiatives.
• Oversight and governance responsibility for large cross functional processes including Enterprise Social media and Campaign management.
• Foster strong relationships with internal and external stakeholders, providing expert counsel that positively impacts the business and drives long-term partnerships.
• Drive data-driven, marketing campaign innovation, activation and execution leveraging analytics and consumer insights to optimize performance and profitability.
• Knowledge of advanced marketing technologies and tools, including machine learning and AI, to enhance customer acquisition and engagement campaigns.
• Drive cross-channel audience segmentation and targeting, leveraging a deep understanding of the customer journey to optimize acquisition, retention, and lifecycle marketing efforts.
• Serve as a marketing transformation leader, fostering a culture of collaboration, innovation, and continuous improvement across the organization.
• Ensure seamless integration between creative and media strategies to deliver cohesive, high-impact campaigns that resonate with target audiences.
• Partner closely with Analytics, Brand and Consumer Engagement, Corporate Communication and Platform teams to align marketing initiatives with broader business goals.
• Analyze competitive market landscapes and consumer behavior trends to inform strategic recommendations and develop differentiated strategies.
• Identify data gaps in campaigns and recommend alternative sources or metrics to enhance tracking and reporting accuracy.
• Perform other duties and/or special projects as assigned.

Requirements

• Bachelor's degree or in lieu of degree high school diploma/GED and 15+ years of progressive experience in marketing.
• 12+ years in leading performance marketing initiatives across paid, organic, and owned channels in complex, data-driven environments.
• 6+ years of extensive experience managing and mentoring high-performance teams, with a demonstrated ability to lead transformative enterprise-wide initiatives in large scale global teams.
• Strong ability to develop integrated marketing strategies, navigate competitive landscapes, and deliver innovative approaches to drive measurable business growth.
• Proficiency in advanced marketing technologies, including analytics platforms, audience segmentation tools, machine learning applications, and proprietary methods.
• Exceptional ability to work cross-functionally and rally teams around a compelling narrative to achieve shared goals.
• Keen analytical ability to translate market trends and data insights into actionable strategies; experience with media measurement frameworks is required.

Nice to Have

• MBA or advanced degree preferred.
• Experience in consumer financial services with exposure to a credit card or retail environment, or a regulated industry.
• Demonstrated leadership in large-scale, in-house operations in the US and India with expertise in talent and career development.
• Exceptional at cultivating strategic relationships with industry leaders, partners and influencers to drive growth and brand visibility.

Qualifications

• High school diploma or equivalent with 15+ years of experience in marketing.
• Experience managing performance marketing across multiple channels in data-driven environments.
• Experience leading and mentoring high-performance teams in large-scale global settings.

Benefits & Perks

• Salary range of $235,000.00 - $390,000.00 USD annually.
• Eligible for an Annual Incentive Plan target of 30% of salary.
• Eligible for an Annual Equity target of 30% of salary.