SVP, Global Marketing - Shark Home

Sharkninja

Needham, MA

Full Time

Executive

184k-247k

25 days ago

Job Description

About the Role

The SVP, Global Marketing for Shark Home will lead global category strategy, positioning, and go-to-market execution across a multi-billion-dollar portfolio of home appliances. This role involves protecting and growing the portfolio through sharp strategy, disciplined execution, and continuous innovation, ensuring alignment with global priorities and delivering both short-term results and long-term brand equity. SharkNinja is a global product design and technology company with trusted brands Shark and Ninja, headquartered in Needham, Massachusetts, with over 3,600 associates, offering innovative lifestyle solutions worldwide.

Key Responsibilities

Develop strategies that protect the legacy of mature businesses while infusing them with innovation to maintain relevance
Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
Own the full go-to-market planning process for new product launches, focusing on driving retailer momentum and consumer demand
Create playbooks and toolkits that enable global consistency with room for regional adaptation
Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
Foster a culture grounded in action, learning, and adaptability, encouraging teams to tackle problems headfirst, test and pivot, and make decisions with confidence
Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
Model the ‘Outrageously Extraordinary' mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection

Requirements

15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
Experience leading international teams or portfolios with significant regional nuance
Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution

Nice to Have

Experience in consumer products with a focus on home appliances or related categories
Ability to navigate and influence across diverse regional markets

Qualifications

Educational background not explicitly specified in the description

Benefits & Perks

Competitive health insurance
Retirement plans
Paid time off
Employee stock purchase options
Wellness programs
SharkNinja product discounts
High impact learning programs
Opportunities for personal and professional growth

Working at Sharkninja

At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. We thrive on breaking out of our swim lanes, encouraging bold thinking, and fostering an inclusive environment where diversity, equity, and inclusion are vital to our success. We support all associates in bringing their authentic selves to work, making an impact, and pursuing career growth.

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