SVP, Global Marketing - Shark Home

Shark Ninja Operating

Needham, MA

Full Time

Executive

25 days ago

Job Description

About the Role

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. The SVP, Global Marketing for Shark Home will lead global category strategy, positioning, and go-to-market execution across a multi-billion-dollar portfolio of home appliances, ensuring strategic alignment, innovation, and commercial impact.

Key Responsibilities

Develop strategies that protect the legacy of mature businesses while infusing them with innovation to maintain relevance.
Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets.
Own the full go-to-market planning process for new product launches, focusing on driving retailer momentum and consumer demand.
Create playbooks and toolkits that enable global consistency with room for regional adaptation.
Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment.
Ensure in-market stories and product campaigns are aligned to category priorities and built to convert.
Maintain a consumer-led lens while building strategies that respect the maturity and market behavior of the portfolio.
Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories.
Foster a culture grounded in action, learning, and adaptability, encouraging teams to test, pivot, and make confident decisions.
Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and innovative strategies.

Requirements

15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company.
Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance.
Experience leading international teams or portfolios with significant regional nuance.
Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution.

Nice to Have

Experience in consumer appliances or related industries.
Experience managing large, multi-regional marketing teams.

Qualifications

Educational background is not explicitly specified, but extensive marketing experience is required.

Benefits & Perks

Competitive health insurance
Retirement plans
Paid time off
Employee stock purchase options
Wellness programs
SharkNinja product discounts
High impact learning programs
Opportunities for personal and professional growth

Working at Shark Ninja Operating

At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. We thrive on breaking out of our swim lanes and encourage bold thinking, innovation, and continuous learning. We value diversity, equity, and inclusion, supporting all associates in bringing their authentic selves to work and fostering an environment of impact and career growth.

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