SVP, Head of Performance Strategy

Dentsu International

New York, NY

Full Time

Executive

163k-263k

23 days ago

Job Description

About the Role

This is a remote opportunity, open to anyone in the US. As SVP, Head of Performance Strategy, you will lead dentsu's Performance Strategy practice across key clients and capabilities. You will be responsible for evolving and scaling a high-performing team that translates audience insights into actionable strategies, drives cross-channel performance, and enables algorithmic activation across the media ecosystem. You will partner closely with investment, activation, client service and planning, analytics, data & tech, and product teams to ensure strategies are measurable, future-forward, and client-centric. You will report into the Head of Activation.

Key Responsibilities

Define and evolve dentsu's Performance Strategy vision, ensuring alignment with dentsu business goals and client needs
Champion a cross-channel, audience-first approach that integrates media, creative, and data
Lead the development of frameworks for full-funnel optimization, testing roadmaps, and measurement strategies
Operationalize algorithmic enablement strategies in partnership with client center leads
Drive adoption of clean room technologies, dynamic creative optimization (DCO), and cross-channel attribution models
Lead the development of toolkits and documentation to scale strategy excellence across accounts/brands
Serve as a senior strategic advisor to key clients, translating business objectives into performance media strategies
Collaborate with client leads, analytics, and investment & activation teams to ensure seamless execution and measurable outcomes
Represent dentsu in thought leadership forums and client innovation sessions
Manage and mentor a team of VPs, Group Directors, and Directors across Performance Strategy
Foster a culture of innovation, collaboration, and accountability
Partner with Talent and HR to recruit, onboard, and retain top-tier strategy talent

Requirements

12+ years experience in media strategy, performance marketing, or digital transformation roles
Proven experience leading large, matrixed teams and managing senior client relationships
Deep understanding of audience strategy, media planning, and measurement frameworks
Strong grasp of data privacy, clean room tech, and algorithmic media activation
Exceptional communication, leadership, and organizational skills

Qualifications

Educational background is not explicitly specified, but extensive experience in relevant fields is required

Benefits & Perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Working at Dentsu International

Dentsu is committed to providing equal employment opportunities to all applicants and employees. They emphasize diversity, inclusion, and reasonable accommodation for individuals with disabilities and disabled veterans. The company fosters a culture of innovation, collaboration, and accountability.

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