Team Lead, Brand and Agency Management

About the Role

Key Responsibilities

• Oversee strategizing and executing emotive advertising campaigns across various channels, optimizing based on cultural trends, consumer research, and industry best practices.
• Develop compelling creative that supports increased travel bookings and engagement for the AAdvantage loyalty program and cobrand.
• Help shape guidelines for branded activations and new brand experiences both internally and externally, ensuring a consistent look across all touchpoints.
• Balance emotional storytelling, creative vision, attention to detail, and passion for human-centric data.
• Support the day-to-day relationship with agency partners and business stakeholders.
• Manage agencies in conducting research and developing key target insights to inform creative briefs and final creative assets.
• Develop creative assets to drive flight bookings, loyalty, and cobrand acquisition.
• Collaborate with Marketing, Paid Media, Loyalty, Cobrand, and Customer Experience teams to ensure creative development aligns with business messaging and brand strategy.
• Manage agency partners to identify process improvements and maintain contract and cost management.
• Review creative work to ensure adherence to American Airlines brand standards and best practices during conception and implementation.
• Work with internal stakeholders to ensure creative deliverables are executed according to plan.

Requirements

• Bachelor's degree in marketing, advertising, design, or equivalent experience/training.
• 5+ years of experience in an advertising creative agency, internal creative team, loyalty division, or B2C marketing role focused on creative development.
• Proven experience in brand management, creative campaign execution, and agency management.
• Familiar with guiding creative development from concept through production across multiple channels including digital, social, TV, OOH, print, and radio.
• Strong written, verbal, and presentation skills with attention to detail.
• Excellent project management skills.
• Ability to manage third-party partners and foster collaboration between teams of marketing managers, strategists, and agencies.
• Experience leading a creative agency planning for yearly business objectives.
• Ability to create and manage budgets and provide strategic recommendations to deliver value with a creative agency.

Nice to Have

• 1-2 years of leading a team or being responsible for team performance.
• Knowledge of paid media channels and KPIs.

Benefits & Perks

• Travel perks allowing access to 365 destinations on more than 6,800 daily flights.
• Health benefits including health, dental, prescription, and vision coverage from day one, virtual doctor visits, and flexible spending accounts.
• Wellness programs providing tools, resources, and support for personal well-being.
• 401(k) program available upon hire with employer contributions after one year, depending on workgroup.
• Additional benefits such as Employee Assistance Program, pet insurance, and discounts on hotels, cars, cruises, and more.