Technical Marketing Manager

About the Role

Key Responsibilities

• Architect an AI-powered lead scoring system to prioritize OEMs based on their needs and opportunities.
• Integrate Salesforce, Pardot, and Airtable into a seamless marketing operations stack to provide a clear view of lead status, content engagement, and follow-up paths.
• Partner with marketing personnel to implement account-based marketing (ABM) strategies across key intervention categories such as neurostimulation, vascular, and structural heart.
• Automate the delivery of technical collateral like spec sheets, case studies, and process diagrams to ensure timely access for business development and plant transfers.
• Lead predictive modeling initiatives to identify prospects with high purchase intent and turn marketing into a precision engine.
• Expand AI use cases beyond marketing by partnering with cross-functional groups (starting with Quality) to deploy AI tools that improve efficiency, compliance, and data utilization.
• Scale expertise through intelligent content recommendation engines to improve content effectiveness over time.
• Develop interactive, 3D product experiences for trade shows, webinars, and sales demos, including exploded views, system integration flows, and motion demos.
• Build a content system that functions as a digital sales engineer, converting complex specifications into smart, self-qualifying inbound leads.
• Ensure all marketing experiences reinforce Cirtec’s technical depth, speed-to-market advantage, and proven execution across the full product lifecycle.

Requirements

• 510 years in technical marketing, product marketing, or solutions marketing, preferably in medical device, contract manufacturing, or complex B2B tech.
• Strong understanding of AI, predictive analytics, or marketing automation platforms such as Salesforce, Pardot, HubSpot, Airtable, Tableau, etc.
• Proven ability to develop and execute account-based marketing (ABM) strategies and integrate cross-platform marketing systems.
• Experience collaborating with product, engineering, quality, and commercial teams to align go-to-market execution.
• Ability to communicate technical concepts clearly to engineers, procurement, and C-suite stakeholders.

Nice to Have

• Experience building 3D/interactive content, digital twins, or immersive technical experiences.

Qualifications

• Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

• Competitive salary range of $120,000 to $140,000.
• Training and career development opportunities.
• Healthcare and well-being programs including medical, dental, vision, and wellness initiatives.
• Paid Time Off and 401(k) retirement savings with a company match.
• A culture built on innovation, respect, transparency, and communication.