TECHNICAL Product Marketing Manager/Senior Manager TECHNICAL Product Marketing Manager/Senior Manager

Salesforce

San Francisco, CA

Full Time

Senior

139k-233k

about 2 months ago

Job Description

About the Role

The Technical Product Marketing Manager/Senior Manager at Salesforce is responsible for exercising strategic vision, storytelling skills, and technical expertise to develop relevant positioning and messaging for complex products. The role involves crafting compelling stories, demos, and content to support sales, partners, and customers, working cross-functionally with product, marketing, sales, and development teams. The position emphasizes simplifying complex concepts and highlighting customer success to drive sales pipeline and new customer acquisition.

Key Responsibilities

Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.
Roadmap product strategy to support launches, new releases, content, campaigns, events, and sales enablement.
Collaborate with campaigns, solution engineering, and other product marketers to align on programs that drive pipeline.
Develop and deliver demos, including building compelling narratives and owning technical execution in demo videos and demo orgs.
Create succinct and effective sales training materials such as FAQs and training content for non-technical sales teams.
Keep current with technology trends and incorporate new technologies into presentations, demos, and content.

Requirements

5-7+ years of experience in technical product marketing, product management, or solution engineering at a high tech company or similar field.
Experience with enterprise applications such as CRM, ERP, customer service, or similar solutions.
Expertise in building end-to-end product demos, including narrative development and technical execution.
Strong written and verbal communication skills, capable of presenting to executives, vendors, partners, and customers.
Proven ability to define and drive project execution in a fast-paced environment with minimal guidance.
Hands-on experience creating marketing assets like positioning, messaging, slide decks, demo videos, and webinar content.
Experience with JavaScript, HTML, CSS, iOS, APIs, Apex, Java, and design tools such as Figma.
Willingness to travel up to 25% domestically and internationally.

Nice to Have

Outstanding organizational skills for managing multiple projects within tight deadlines.
Video design and editing skills using tools like Adobe Premier, Camtasia, or FinalCut.
Experience with Salesforce products and/or other SaaS and B2B platforms.
Salesforce Certifications (Administrator, Developer) and Trailhead badges.
Application development experience on the Salesforce Platform.

Qualifications

Experience with enterprise applications such as CRM, ERP, customer service, or similar solutions.

Benefits & Perks

Time off and leaves
Perks such as discounts, commuter benefits, and educational reimbursement
Mental health, parenting, and childcare resources
Medical, dental, vision, mental health support
Paid parental leave
Life and disability insurance
401(k) and employee stock purchasing program

Working at Salesforce

Salesforce is committed to creating an inclusive workplace free from discrimination, promoting equality for all employees. The company values merit, competence, and qualifications in its employment decisions and fosters a diverse, supportive environment that encourages collaboration and initiative.

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