The Carter Center: Senior Associate Director, Digital Marketing - Development

About the Role

Key Responsibilities

• Oversees digital fundraising and donor development initiatives, including existing donor engagement and new growth strategies.
• Collaborates with the Chief Development Officer (CDO) to design, implement, and evaluate direct marketing strategies.
• Uses donor data, surveys, interviews, and industry research to inform acquisition, cultivation, solicitation, and stewardship approaches.
• Manages online donor engagement, including digital marketing plans, creative materials, acknowledgments, coding, and reporting.
• Coordinates with Development and Communications teams to align digital campaigns with broader outreach.
• Monitors campaign budgets and informs future planning based on industry trends and capabilities.
• Collects and organizes data to produce accurate narrative and financial reports.
• Provides guidance to copywriters, edits content, and drafts cultivation materials as needed.
• Secures stakeholder approvals for all creative materials.
• Plans and facilitates monthly digital strategy meetings with vendors and contributes to biannual direct marketing summits.
• Ensures vendors complete assigned follow-up actions and represents the team at events, such as Board of Councilors meetings.
• Maintains the Luminate Online eCRM database and assists with troubleshooting its integration with other donor systems (DMI, Raiser's Edge).
• May supervise and onboard interns, contractors, or staff.
• Supports CDO with special projects aimed at improving efficiency and cost-effectiveness.
• Maintains compliance with organizational policies and procedures.
• Pursues ongoing professional development to stay current on fundraising and marketing trends.
• Some domestic travel to conferences is required.

Requirements

• Bachelor's degree and four years of experience in fundraising or related field OR an equivalent combination of education, training, and experience.
• Proven experience managing digital acquisition and retention campaigns in a nonprofit or agency setting.
• Strong grasp of direct marketing strategies, including A/B and multivariate testing.
• Proficient in Microsoft Office, especially Excel and PowerPoint; SharePoint experience a plus.
• Advanced knowledge of CRM/eCRM systems and donor databases.
• Experience collaborating with digital agencies on email marketing, SEM, paid social, programmatic media, and website optimization.
• Skilled in writing and editing digital marketing content for donor audiences; experience with Photoshop and Adobe Acrobat Pro.
• Solid understanding of budgeting and financial reporting.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and able to work independently or as part of a team.
• Collaborative and mission-driven, aligned with The Carter Center's values.

Nice to Have

• Experience managing digital acquisition and retention campaigns in a nonprofit or agency setting.
• SharePoint experience.
• Experience with Photoshop and Adobe Acrobat Pro.
• Knowledge of industry trends and capabilities in digital marketing.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Opportunity to work from home regularly with flexible weekly schedule.
• Potential to travel domestically to conferences.