The North Face: Senior Brand Manager, Marketing (Americas)

About the Role

Key Responsibilities

• Develop and execute comprehensive integrated marketing campaigns, including digital advertising, email marketing, content marketing, webinars, and events, to drive brand awareness and engagement.
• Lead the planning and execution of omnichannel campaigns that ensure a seamless and cohesive experience across paid, owned, and earned media.
• Partner with internal teams (e.g., product, marketing, creative, sales, PR, social) and external agencies to align campaign strategies and goals.
• Craft compelling narratives and messaging that resonate with target audiences, leveraging data and insights to optimize campaign performance and drive sell-through.
• Contribute to the development and execution of brand equity campaigns and initiatives.
• Ensure brand consistency and a unified voice across all marketing channels and consumer touchpoints within the region.
• Refine and maintain brand standards and guidelines, ensuring market-facing assets align with the brand.
• Build strong cross-functional relationships to ensure clear and concise execution of marketing plans.
• Collaborate with stakeholders (e.g., sales, product teams, leadership) to align marketing efforts with business objectives.
• Manage agency partners, providing strategic guidance and ensuring alignment on campaigns and media outreach.
• Track and monitor campaign performance, utilizing data and analytics to assess effectiveness and identify areas for optimization.
• Establish and analyze campaign KPIs to measure success and accountability to business objectives.
• Develop and present performance reports to leadership and stakeholders.

Requirements

• 8+ years of relevant experience within a global organization and a comprehensive understanding of the outdoor apparel industry.
• Strong understanding of brand marketing principles and integrated marketing best practices.
• Experience in developing and executing multi-channel marketing campaigns.
• Excellent project management, communication, and collaboration skills.
• Ability to interpret data and analytics to inform marketing strategies.
• Experience managing agency or vendor partnerships.
• Experience in global and/or regional brand management in the outdoor or action sports industries.
• Established understanding of the outdoor consumer, especially in disciplines like snowsports, climbing, and trail running.
• Excellent communication and interpersonal skills to build and maintain relationships with industry leaders.
• Proficiency in Keynote/PowerPoint, Word, Excel, and familiarity with social media platforms, project management software, and other database tools.
• Location: Based in Denver, Colorado.

Nice to Have

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree in a related field is a plus.

Qualifications

• Formal education in Marketing, Business Administration, or related field is preferred but experience and achievements are most important.

Benefits & Perks

• Competitive compensation package.
• Extensive development and growth opportunities.
• Strong benefits including medical, dental, vision, and 401(k).
• Diverse and inclusive culture focused on respect, connection, and authenticity.
• Additional compensation awards such as annual incentives, sales incentives, or commissions.
• Benefits details available at www.MyVFbenefits.com.