TikTok LIVE - Americas Creator & B2B Marketing Lead

Tiktok

Los Angeles, CA

Full Time

Director

125k-236k

15 days ago

Job Description

About the Role

TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. The Americas Creator & B2B Marketing Lead will work together across North America and South America LIVE Operations team to build, iterate, and drive a small but mighty closed loop integrated marketing team focused on supporting key business growth strategies. This includes storytelling the value propositions of TikTok LIVE to aspiring and established creators, evangelizing our agency and b2b programs that is redefining what it means to work in the talent representation space, and showing the world the best of our TikTok LIVE creators. The role supports TikTok's mission to inspire creativity and bring joy through content strategy, monetization, and community engagement.

Key Responsibilities

Lead Strategic Marketing Initiatives: Develop and execute B2B and B2C marketing strategies aligned with business goals, leveraging a mix of owned, earned, and paid channels.
Build Scalable Creator Programs: Design long-term B2B marketing and recognition programs that drive awareness and evangelize TikTok LIVE's creator network business model.
Elevate Creator Success Stories: Amplify high-impact creator narratives at the right moments to drive awareness and reinforce the value of TikTok LIVE.
Drive Cross-Functional Integration: Develop operational processes and alignment with LIVE Ops and cross-functional teams to ensure campaign execution ladders up to strategic priorities.
Optimize Marketing Channels & Processes: Formalize channel strategy across owned, earned, and paid media. Develop and document SOPs to enable self-serve capabilities for internal teams.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
5+ years of experience in high-growth, consumer-facing environments.
5+ years of experience managing teams, including cross-functional or multi-level teams.
Proven background in business strategy, integrated marketing, or sales marketing, with a track record of scaling successful initiatives.
Strong analytical skills and experience using data to inform marketing strategy.

Nice to Have

Experience working within creator ecosystems, live streaming, or platform-based business models.
Familiarity with operational frameworks and internal enablement across marketing and sales functions.
Business proficiency in Mandarin, to support collaboration with regional teams and stakeholders in international markets.
Experience building or scaling recognition programs or B2B engagement strategies.
Strong understanding of channel strategy and media planning across owned, earned, and paid platforms.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience in high-growth, consumer-facing environments
Experience managing teams, including cross-functional or multi-level teams

Benefits & Perks

Paid parental leave
Paid holidays
Disability insurance
Health insurance
Dental insurance
RSU (Restricted Stock Units)
Vision insurance
401(k) matching
Life insurance
Paid sick time
Day-one access to medical, dental, and vision insurance
Additional wellbeing benefits
Paid personal time (10 days/year, increasing with tenure)

Working at Tiktok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. We embrace challenges as opportunities to learn and innovate as one team, fostering an 'Always Day 1' mindset to achieve meaningful breakthroughs. We celebrate diversity and are passionate about creating an environment that reflects the many communities we reach.

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