Trade Event Marketing Director

About the Role

Key Responsibilities

• Develop and lead the strategic vision for major industry tradeshows, ensuring alignment with corporate priorities and brand objectives.
• Oversee budget management, including strategic allocation and optimization of resources to maximize cost-effectiveness.
• Analyze market trends and define a forward-looking vision for trade show visibility and EssilorLuxottica's presence.
• Lead and manage collaboration with agencies, brand partners, and vendors to execute trade events with excellence.
• Oversee logistics management, including vendor coordination, payments, shipping, and on-site activations to ensure flawless event execution.
• Facilitate high-level communication and coordination with senior brand partners, event organizers, and internal teams through strategic planning sessions and regular updates.
• Lead presentation to top management.
• Partner with executive leadership to set event priorities and align with the overall brand strategy.
• Work with brand teams to develop and execute the vision for event messaging, graphics, and digital assets, ensuring brand consistency and integrity.
• Ensure all event activities align with brand guidelines and objectives to maximize impact and audience engagement.
• Establish and manage processes for event timeline visibility and reporting.
• Deliver timely and comprehensive reports on event performance, providing key metrics and insights for continuous improvement and strategic adjustments.
• Lead the development and execution of regional pop-up events, ensuring a cohesive and consistent brand experience across all locations.

Requirements

• Bachelors Degree in Business or Marketing.
• 10+ years of experience in marketing or events.
• Proven track record of strategic thinking and leadership in managing large-scale events and activations.
• Expected to travel up to 50% of the time.
• Must be highly responsible, a self-starter and accountable for managing their time and responsibilities while spending time both in the office and on the road.
• Strategic thinker.
• Project Management: High level of organization and coordination capabilities including managing orders, calendars, budgets, and event logistics.
• Deep understanding of community relationships and brand authenticity.

Nice to Have

• Knowledge of and passion for event planning.
• Prior industry relationships and experience in event planning.
• Expertise in PowerPoint, SAP, and Excel.
• Project Management qualifications.

Qualifications

• Bachelors Degree in Business or Marketing.
• 10+ years of experience in marketing or events.

Benefits & Perks

• Competitive salary range: 118,412.70 – 182,194.95.
• May include bonus and/or commission plan.
• Benefits may include health care, retirement savings, paid time off/vacation, and employee discounts.