Trade Marketing Manager, US Luxury

About the Role

Key Responsibilities

• Adapt the Brand strategy into effective channel approaches for the US Market, from conceptualization to execution, to increase market share and growth.
• Serve as the liaison between Brand Teams, Sales & Field leads, and key retail Partners to ensure company goals are achieved.
• Lead Go-to-Market strategy using data analytics to drive business decisions, monitor market dynamics, consumer trends, and adapt strategies accordingly.
• Identify growth opportunities and create solutions based on a comprehensive understanding of the business.
• Lead innovation sizing process with Sales Team, ensuring alignment with marketing strategies and customer leads/exclusives.
• Maintain a forward 3-year marketing calendar with dollarized programs to drive incremental sales.
• Work cross-functionally with Marketing, Sales, Supply-Chain, and Finance to plan and implement localized marketing strategies aligned with global brand objectives.
• Drive sell-out acceleration and manage trade marketing budgets to ensure effective resource allocation.
• Track and report on the effectiveness of launches and activation initiatives, adjusting strategies to maximize ROI.
• Coordinate retailer market week meetings and updates, building tailored talking points for each account.
• Develop and coordinate timing of brand marketing campaigns with local marketing and ensure retailer needs are met.
• Liaise with Sales Operations to ensure timely planning and execution of launches and activations.
• Manage planning and execution of Coty’s presence at retailer-led trade shows such as Ulta FLC and Sephora SMC.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 4-6 years of relevant experience in trade/shopper marketing.
• Strong understanding of the US retail landscape, including Sephora, Ulta, Macy's, Nordstrom, Amazon.
• Proven project management and executional skills.
• Creative with robust problem solving and analytical skills, proficient in Excel and PowerPoint.

Nice to Have

• Experience in the beauty, luxury, or FMCG industry.
• Experience with syndicated data tools such as NPD or Nielsen.
• Passion for beauty, makeup, and luxury categories.

Qualifications

• Educational background in Marketing, Business, or related field.
• Relevant experience in trade/shopper marketing (4-6 years).

Benefits & Perks

• Base Salary Range: $100,000 - $125,000 plus bonus.
• Global exposure working across international teams and brands.
• Hybrid working schedule with up to 50% remote work.
• Generous paid time off and holidays.
• Summer Fridays.
• Comprehensive health, dental, and vision coverage.