Urban Outfitters Digital Marketing Intern

Urban Outfitters

Philadelphia, PA

Internship

Intern

7 days ago

Job Description

About the Role

Urban Outfitters is looking for a Digital Marketing Intern to join us for the Summer. As a Digital Marketing Intern, you'll assist in the execution and optimization of paid media campaigns across platforms like Google, Meta, TikTok, and affiliate networks. You'll help track performance, organize campaign assets, and conduct research to support strategic decision-making. The internship program offers hands-on learning experiences, exposure to senior leadership, company initiatives, off-site field trips, and potential full-time opportunities. The 2026 Summer Internship Program runs from 6/1 through 8/7 at our Home Office in Philadelphia, PA, and includes an application process with video interviews and rolling interviews with internal teams.

Key Responsibilities

Assist in the setup, QA, and monitoring of paid digital campaigns (search, social, display, affiliate).
Help organize creative assets and maintain campaign trackers and calendars.
Support the collection and analysis of campaign performance data (e.g., CTR, CPA, ROAS).
Conduct competitive research and trend analysis to identify new acquisition opportunities.
Assist in preparing weekly performance reports and presentations for internal teams.
Coordinate with creative, merchandising, and analytics teams to ensure campaign alignment.
Help document campaign processes and maintain internal best practices.

Requirements

Currently pursuing a degree in Marketing, Business, Data Analytics, or a related field.
Interest in digital marketing, e-commerce, and customer acquisition strategies.
Strong analytical and organizational skills.
Proficiency in Excel/Google Sheets; familiarity with platforms like Google Ads, Meta Ads Manager, or GA4 is a plus.
Comfortable working with data and performance metrics.
Clear communicator with a collaborative, proactive mindset.

Nice to Have

Familiarity with platforms like Google Ads, Meta Ads Manager, or GA4.

Qualifications

Pursuing a degree in Marketing, Business, Data Analytics, or a related field.

Benefits & Perks

Medical, dental, vision, PTO, generous employee discounts, retirement savings, and more.

Working at Urban Outfitters

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment.

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