? Urgent Search! Associate Director Patient Marketing

Sanofi

Cambridge, MA

Full Time

Director

4 days ago

Job Description

About the Role

Sanofi Rare Diseases is on a mission to modernize a successful 30-year rare disease business model to deliver new therapies over the next five years and maintain leadership in the pharma environment. The company is committed to transforming lives through innovative treatments for immune challenges, rare diseases, blood disorders, cancers, and neurological disorders. The role involves working within a talent-dense team to make faster decisions closer to the customers served, with a focus on patient engagement and personalized patient experiences.

Key Responsibilities

Create tailored and actionable omnichannel customer engagement strategies.
Develop a comprehensive view of the customer journey, including stakeholder mapping and influence networks.
Engage in senior-level interactions and make key brand decisions.
Understand patient unmet needs regarding engagement.
Collaborate cross-functionally to align objectives with brand strategy.
Continuously optimize engagement approaches and identify new methods to improve customer education and experience.
Identify critical moments and barriers in the patient journey and develop content to overcome them.
Design a hyper-personalized, modular content plan with channel mix tailored for target audiences.
Establish objectives and metrics to measure customer value, tracking KPIs, performance analytics, and ROI by channel.
Contribute to the development of supporting materials for patient support services programs.
Coordinate strategy and content across all Patient Engagement Marketers for patient-facing websites.

Requirements

5-7 years of experience in marketing, sales, or insights & analytics, preferably in cross-functional leadership roles.
Successful track record of strategic decision-making, innovation, and problem-solving in uncharted territory.
Experience working in large-scale, complex multidisciplinary teams and influencing without authority.
Demonstrated expertise in patient experience.
Digital-forward mindset.
Bachelor's degree in marketing, business, technology, or life sciences.
Ability to travel 25% within the US.

Nice to Have

Experience in healthcare or pharma industries.
Advanced degrees or certifications related to marketing or healthcare.

Qualifications

Bachelor's degree in marketing, business, technology, or life sciences.

Benefits & Perks

Supportive, future-focused team environment.
Opportunities for career growth through promotions or lateral moves, domestically or internationally.
Well-crafted rewards package recognizing contributions.
Health and wellbeing benefits including high-quality healthcare, prevention, wellness programs, and at least 14 weeks' gender-neutral parental leave.

Working at Sanofi

Sanofi is committed to a culturally diverse workforce, equal opportunity employment, and fostering an inclusive environment where all qualified applicants are considered without regard to race, gender, age, disability, or other protected characteristics.

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