U.S. Head of Marketing

About the Role

Key Responsibilities

• Co-create, define, own, and lead the regional GTM strategy for Brightmine™ in the U.S., aligning with the Global strategy.
• Manage the day-to-day operations of the U.S. Marketing function, including Demand Generation and Customer Marketing, and own the U.S. marketing budget with accountability for forecasting, spend, and ROI.
• Contribute to both the Global Marketing leadership team and the U.S. leadership team to develop and align commercial strategies supporting business priorities.
• Operate at the intersection of regional strategy, marketing development, and sales to optimize execution across the customer lifecycle and ensure activity delivery exceeds expectations.
• Build trusted partnerships with colleagues and collaborate across global marketing teams including Brand, Content, UX, Growth Hacking, Communications & PR, Market Planning, Customer Insight, and Analysis.
• Advocate for the marketing vision and support strategic priorities such as digital transformation, brand elevation, growth drivers, and team excellence.
• Drive a high-performance marketing culture by promoting core competencies and behaviors.
• Monitor and measure all marketing activities for effectiveness, using data and insights to improve performance and ROI.
• Identify opportunities for process innovation and capability enhancement to improve marketing and wider commercial operating models.
• Co-own the U.S. pipeline number with Sales and contribute to delivering a marketing impact of 80%+ on revenue.

Requirements

• Extensive B2B marketing experience, preferably in the Partnership space.
• Proven experience in building and executing GTM strategies that impact awareness, pipeline growth, and revenue.
• Strong commercial acumen with a track record of delivering commercial success.
• Proactive, results-oriented, and data-led with the ability to manage multiple projects.
• Excellent communication and collaboration skills, with the ability to influence at all levels.
• Ability to build effective teams, motivate, inspire, and develop team members.
• Strategic leadership skills with adaptability and a comprehensive digital skillset underpinned by data literacy.
• Experience with CRM, CDP, and MAP systems such as Salesforce, Oracle Unity CDP, and Eloqua.
• Strong analytical, business, and critical thinking skills.
• Curiosity about new MarTech, data solutions, and innovative methodologies.
• Experience with ABM, experimentation, and CDPs is strongly preferred.
• Experience in HR technology, HR solutions, or Reward data space is a significant plus.

Nice to Have

• Experience in the HR technology, HR solutions space, and/or Reward data space.
• Knowledge of specific channels and prospect journeys related to HR and Reward sectors.

Qualifications

• Proven track record of managing budgets and external marketing agencies.
• Strong business, analytical, and critical thinking skills.
• Experience with digital marketing tools and data-driven marketing methodologies.

Benefits & Perks

• Comprehensive health benefits including medical, dental, and vision.
• Retirement benefits such as 401(k) with match and Employee Share Purchase Plan.
• Wellbeing programs including wellness platform, Headspace subscription, Employee Assistance, and Time-off programs.
• Short- and long-term disability, life, accidental death, critical illness, and hospital indemnity insurance.
• Family benefits including bonding and family care leaves, adoption, and surrogacy benefits.
• Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts.
• Up to two days of paid leave annually for ERG participation and volunteering.
• Salary range for NYC: $133,300 - $247,900.