(USA) Manager, Digital Media

About the Role

Key Responsibilities

• Analyze large datasets to inform and improve Walmart's digital media strategy and participate in product development planning.
• Plan, execute, and assess small to medium digital campaigns, ensuring alignment with brand goals and optimizing based on performance metrics like ROI, conversions, and engagement.
• Ensure adherence to digital marketing processes and manage campaign budgets, providing updates to leadership.
• Work with internal teams (eCommerce, Product, Engineering) and external partners to execute campaigns.
• Review and manage daily content, drive engagement, and maintain brand consistency on social media.
• Optimize campaign strategies, keywords, and budget allocation for paid search campaigns.
• Evaluate ad performance, identify optimization opportunities, and manage retargeting strategies for performance social and display campaigns.
• Analyze performance, support execution, and manage partner relationships and revenue models in affiliate and partnership activities.
• Develop and execute targeted CRM campaigns, analyze customer segments, and track performance.

Requirements

• Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field.
• OR 4 years' experience in marketing or related field.
• Experience working with self-serve platforms like META Business Manager.
• Experience working with Managed Service Partners.

Nice to Have

• Some experience working in recruitment marketing, especially for Driver Acquisition for the Spark Driver platform.
• Digital marketing experience such as affiliate marketing and display advertising.
• Experience working with a cross-functional team.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2 years' experience in marketing or related field, or 4 years' experience in marketing or related field.

Benefits & Perks

• Competitive pay plus performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits like short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• Live Better U education benefit program covering tuition, books, and fees for various programs.