(USA) Manager, Digital Media

About the Role

Key Responsibilities

• Plan and execute self-serve cross-channel digital media campaigns with a focus on performance marketing.
• Manage paid search, paid social, and digital display campaigns to meet business and acquisition goals.
• Make data-driven recommendations to support business objectives and identify growth opportunities.
• Provide weekly, monthly, and ad hoc performance reporting with insights and recommendations.
• Monitor business performance and optimize channel allocations and tactics accordingly.
• Perform monthly budget actualization tasks to ensure spending aligns with plans.
• Work closely with partner teams within Marketing to build strong inter-team relationships.
• Serve as the digital activation lead across paid search, paid social, and digital display channels.

Requirements

• Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field.
• OR 4 years' experience in marketing or related field.
• Experience managing biddable media campaigns with lower funnel goals.
• Ability to make data-driven recommendations and perform performance reporting.
• Strong attention to detail and accountability in work.
• Comfortable working in an evolving environment and exploring new areas.
• Excellent communication skills with the ability to simplify complex information.

Nice to Have

• 3-5 years of experience actively managing and activating performance media campaigns at a digital agency or in-house at a brand.
• Experience in digital marketing such as affiliate marketing or display advertising.
• Experience working with a cross-functional team.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2 years' experience in marketing or related field, or 4 years' experience in marketing.

Benefits & Perks

• Paid jury duty, disability insurance, health insurance, dental insurance, vision insurance, life insurance, 401(k), military leave, paid time off, family leave, parental leave.
• Performance-based bonus awards and other benefits.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Additional benefits like short-term and long-term disability, company discounts, military leave pay, adoption and surrogacy expense reimbursement.
• Live Better U education benefit program covering tuition, books, and fees.